Part of GEOly's "GEO / AEO Expert Watch" series · meet **Sujan Sarkar**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Sujan Sarkar
Sujan Sarkar is the co-founder of OneLittleWeb, an SEO agency he launched in 2018 that has worked with over a thousand businesses on data-driven organic growth, digital PR, and authority link building. He specializes in SaaS and B2B SEO and increasingly publishes on AI-powered search visibility.
These experts put the entity at the center: AI is not matching keywords, it is understanding "who you are, what you relate to, and whether you can be trusted." Knowledge graphs, structured data and entity disambiguation are their shared language. Their recurring focus areas include: SaaS SEO, AI and LLM visibility, digital PR.
What GEO / AEO practitioners can learn from Sujan Sarkar
- **Become a clear entity first**: keep brand, product and people consistent across Wikidata, your site and third-party sources so AI can merge scattered mentions into one "you." - **Feed the graph with structured data**: Schema.org, sameAs and explicit relationships help engines place you in the right knowledge neighborhood. - **Fact density beats rhetoric**: verifiable facts, numbers and relationships are recited by AI far more readily than flourish.
**GEOly angle**: Brings a SaaS SEO and digital-PR lens to building brand authority that carries over into AI answer engines.
What it means for brands going global
A hidden loss for global-facing brands is being split by AI into several fuzzy entities. Aligning names, categories and facts across your site, overseas socials, third-party directories and encyclopedic entries — so AI is sure "this is one trustworthy brand" — is where AEO begins.
Follow Sujan Sarkar: homepage & socials
- [LinkedIn](https://www.linkedin.com/in/sujan-sarkar/) - [Company](https://onelittleweb.com/seo-expert/) - [Reference](https://onelittleweb.com/data-studies/top-seo-experts/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
