Part of GEOly's "GEO / AEO Expert Watch" series — meet Sucharita Kodali, a quick map of their public work and where to follow them, with links to the original sources.
Who is Sucharita Kodali
Forrester retail analyst frequently quoted on GenAI, retail media, and agentic shopping.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: Retail AI, Forrester, agentic shopping.
What GEO / AEO practitioners can learn from Sucharita Kodali
- Product data becomes the fuel: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set.
- Trust and rules: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf.
- Agent Experience (AX): after UX, making AI agents understand and choose you efficiently becomes the new discipline.
GEOly angle: Analyst view: where agentic commerce hype meets consumer behavior.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
Watch & listen
Prefer video or audio? Follow Sucharita Kodali's talks and conversations here.
