Part of GEOly's "GEO / AEO Expert Watch" series · meet **Shegun Otulana**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Shegun Otulana
Shegun Otulana is founder and CEO of Harmony Venture Labs, the studio behind Frase.io, an AI-driven content and answer-engine optimization platform. A serial SaaS entrepreneur, he previously built Therapy Brands before a 2021 exit. Through Frase he publishes on AI visibility—how brands get measured, tracked, and cited across AI search engines—and on where content optimization is heading.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: AI visibility, Frase, content optimization.
What GEO / AEO practitioners can learn from Shegun Otulana
- **Rankings are no longer the finish line**: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone. - **Define new KPIs**: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify. - **Tie it to the business**: connect AI visibility to revenue, leads and branded search to justify sustained investment.
**GEOly angle**: How to measure and grow brand visibility inside AI search engines, from the founder of an AEO tooling platform.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Follow Shegun Otulana: homepage & socials
- [LinkedIn](https://www.linkedin.com/in/sheguno/) - [Company](https://www.frase.io) - [Website](https://www.shegunotulana.com/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
