Part of GEOly's "GEO / AEO Expert Watch" series · meet **Ray Grieselhuber**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Ray Grieselhuber
Founder and CEO of DemandSphere, a Y Combinator-backed analytics platform for enterprise SEO/AEO teams that tracks how brands appear across SERPs, LLMs, and agentic surfaces. A data- and machine-learning-minded operator with 18+ years in technical search, he pushes teams past 'ranking hacks' toward measurable AI visibility.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: Enterprise SEO, AEO analytics, DemandSphere.
What GEO / AEO practitioners can learn from Ray Grieselhuber
- **Rankings are no longer the finish line**: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone. - **Define new KPIs**: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify. - **Tie it to the business**: connect AI visibility to revenue, leads and branded search to justify sustained investment.
**GEOly angle**: Measurement stack comparison: how to instrument enterprise AI visibility.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Follow Ray Grieselhuber: homepage & socials
- [Website](https://raygrieselhuber.com) - [公司](https://www.demandsphere.com) - [LinkedIn](https://www.linkedin.com/in/raygrieselhuber/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
