Part of GEOly's "GEO / AEO Expert Watch" series · meet **Patrick Campbell**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Patrick Campbell
Patrick Campbell founded ProfitWell (formerly Price Intelligently), the subscription metrics and pricing-optimization software he bootstrapped to eight figures in ARR before its ~$200M acquisition by Paddle, where he then served as chief strategy officer. He is a widely followed voice on subscription pricing, retention and lifetime value.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: Subscription commerce, pricing, ProfitWell.
What GEO / AEO practitioners can learn from Patrick Campbell
- **Rankings are no longer the finish line**: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone. - **Define new KPIs**: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify. - **Tie it to the business**: connect AI visibility to revenue, leads and branded search to justify sustained investment.
**GEOly angle**: Rigorous, data-driven thinking on subscription pricing and LTV that ecommerce teams can apply to monetization and retention narratives.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Follow Patrick Campbell: homepage & socials
- [X](https://x.com/Patticus) - [LinkedIn](https://www.linkedin.com/in/patrickccampbell/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
