Part of GEOly's "GEO / AEO Expert Watch" series · meet **Marco Marandiz**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Marco Marandiz
Marco Marandiz is an Austin-based DTC operator and product marketer who founded the DTC marketing firm Petri Growth and has led product and marketing at consumer brands including Sugardoh and the commerce platform Elliot. He is a recognized voice on product marketing, positioning, and brand strategy for direct-to-consumer businesses.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: DTC, product marketing, brand strategy.
What GEO / AEO practitioners can learn from Marco Marandiz
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: Positioning and product-marketing craft that shapes how brands get recommended by AI.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Marco Marandiz: homepage & socials
- [X](https://x.com/allthingsmarco) - [LinkedIn](https://www.linkedin.com/in/marcomarandiz/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
