Part of GEOly's "GEO / AEO Expert Watch" series · meet **Kunle Campbell**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Kunle Campbell
Kunle Campbell is a UK-based DTC ecommerce advisor and the host of the 2X eCommerce podcast, where he has interviewed hundreds of ecommerce founders and growth operators. His work covers customer acquisition, lifetime value, retention and the ecommerce tech stack from a cross-functional operator's perspective. He is also co-founder of consumer-brand platform Octillion Capital Partners.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: Ecommerce growth, 2X eCommerce, DTC podcasting.
What GEO / AEO practitioners can learn from Kunle Campbell
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: A go-to interviewer of DTC founders and operators, useful for surfacing how growth teams adapt acquisition and retention to AI-driven discovery.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Kunle Campbell: homepage & socials
- [Website](https://2xecommerce.com) - [Podcast](https://podcasts.apple.com/us/podcast/2x-ecommerce-podcast/id1469457545) - [LinkedIn](https://www.linkedin.com/in/kunlecampbell/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
