Part of GEOly's "GEO / AEO Expert Watch" series · meet **Jason Portnoy**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Jason Portnoy
Jason Portnoy is a Montreal-based entrepreneur and founder and CEO of JPORT Media, a digital marketing agency focused on paid media and retention for ecommerce brands. A former DTC apparel founder, he also hosts the Perfectly Mentored podcast and writes on growth and advertising.
These experts believe whether content gets cited by AI depends heavily on how widely it is distributed and mentioned by third parties. You do not just write — you get referenced everywhere. Their recurring focus areas include: DTC ads, ecommerce growth, agency.
What GEO / AEO practitioners can learn from Jason Portnoy
- **Third-party mentions are fuel**: an LLM’s world model comes from web-scale text, so consistent mentions on Reddit, media and communities reinforce how AI sees you. - **Create once, distribute everywhere**: reshape core ideas for each platform to widen the surface area that gets crawled and cited. - **Narrative consistency**: keep the same facts and positioning across channels so AI is not left unsure of you.
**GEOly angle**: Practical paid-media and growth perspective on how DTC brands buy attention — useful context for where AI-driven discovery fits.
What it means for brands going global
Global-facing brands often invest only in their own site while neglecting being mentioned across overseas communities and media. Publishing around real user questions and earning consistent third-party references is how you get AI to name you in its answers.
Follow Jason Portnoy: homepage & socials
- [X](https://x.com/jasonportnoy) - [Website](https://www.jportnoy.com/) - [YouTube](https://www.youtube.com/jasonportnoy)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
