Part of GEOly's "GEO / AEO Expert Watch" series · meet **Jason Del Rey**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Jason Del Rey
Jason Del Rey is a veteran commerce journalist and author of "Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets." After a decade covering Amazon and retail at Recode and a stint at Fortune, he founded The Aisle, an independent publication on the AI era of commerce, and created the "Land of the Giants: The Rise of Amazon" podcast. He reports on the power shifts among Amazon, Walmart, and the retail giants.
These experts are the industry’s first-hand newswire: Google updates, platform changes and community reactions converge here first. In GEO, timeliness itself is an edge. Their recurring focus areas include: Retail journalism, Amazon, ecommerce.
What GEO / AEO practitioners can learn from Jason Del Rey
- **Stay close to first-hand news**: AI-search rules change fast; following authoritative sources saves detours. - **Separate signal from noise**: not every fluctuation demands action — build a framework to tell trends from short-term jitter. - **Turn news into action**: for each major update, ask "what does this mean for my brand’s visibility?"
**GEOly angle**: A journalistic source for the power shifts among Amazon, Walmart, and retail's AI-era giants.
What it means for brands going global
Global-facing brands need not chase every headline, but they do need a mechanism to translate industry moves into "what should I do." GEOly’s industry reports and monitoring compress the noise into actionable conclusions.
Follow Jason Del Rey: homepage & socials
- [Website](https://www.readtheaisle.com/) - [LinkedIn](https://www.linkedin.com/in/jasondelrey) - [X](https://x.com/DelRey)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
