Part of GEOly's "GEO / AEO Expert Watch" series · meet **Jake Kassan**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Jake Kassan
Jake Kassan co-founded MVMT, the direct-to-consumer watch and accessories brand he bootstrapped to over $70M in annual revenue before its sale to Movado Group in 2018. He now works as an investor focused on consumer and AI-enabled platforms.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: DTC founder, MVMT, brand building.
What GEO / AEO practitioners can learn from Jake Kassan
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: His influencer-led, online-first brand playbook is the template for the digital-native brands AI shopping surfaces now index.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Jake Kassan: homepage & socials
- [X](https://x.com/jakekassan) - [LinkedIn](https://www.linkedin.com/in/jake-kassan-8443b35a/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
