Part of GEOly's "GEO / AEO Expert Watch" series · meet **Jaime Schmidt**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Jaime Schmidt
Jaime Schmidt is the founder of Schmidt's Naturals, a natural deodorant and personal-care brand she grew from a farmers-market startup to an acquisition by Unilever. She is the author of 'Supermaker' and co-founder of the investment firm Color and the Supermaker community, where she supports founder-led CPG and DTC brands.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: DTC founder, CPG, founder community.
What GEO / AEO practitioners can learn from Jaime Schmidt
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: How founder-led CPG brands build trust and community that carries into AI recommendation.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Jaime Schmidt: homepage & socials
- [X](https://x.com/jaimeschmidt) - [LinkedIn](https://www.linkedin.com/in/jaimeschmidt/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
