Part of GEOly's "GEO / AEO Expert Watch" series · meet **Gareth Hoyle**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Gareth Hoyle
Gareth Hoyle is the founder and managing director of Marketing Signals, a UK agency delivering SEO, PPC, digital PR, and GEO/LLM visibility, with 15+ years in search. He is a frequent commentator on running and scaling SEO agencies.
These experts focus on unifying SEO, AEO and GEO into one operable "search everywhere" system inside large — even regulated — organizations. Their recurring focus areas include: SEO agency, link building, performance SEO.
What GEO / AEO practitioners can learn from Gareth Hoyle
- **Unify, don’t silo**: SEO / AEO / GEO are not three teams but one set of content and trust assets shown across surfaces. - **Compliance is trust**: in regulated industries, accurate, sourceable content is both a requirement and a trust signal AI wants to cite. - **Operate at scale**: use templates, structured data and process to make visibility optimization a repeatable production line.
**GEOly angle**: An agency-side leader already packaging GEO/LLM visibility as a service — a window into how firms productize AI search.
What it means for brands going global
Larger global enterprises should fold AI visibility into unified content governance: maintain facts and structure once, output consistently everywhere (site, socials, AI answers) — lowering compliance risk while improving citation stability.
Follow Gareth Hoyle: homepage & socials
- [Website](https://marketingsignals.com) - [LinkedIn](https://www.linkedin.com/in/garethhoyle/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
