Part of GEOly's "GEO / AEO Expert Watch" series · meet **Fery Kaszoni**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Fery Kaszoni
Fery Kaszoni is the founder and CEO of Search Intelligence, a UK-based digital PR agency he started in 2014 and scaled into a global operation serving 150+ clients. A former full-stack developer, he is one of the UK's most visible voices in digital PR, known for data-driven, reactive, and expert-commentary campaigns that earn media coverage and authoritative links.
These experts believe whether content gets cited by AI depends heavily on how widely it is distributed and mentioned by third parties. You do not just write — you get referenced everywhere. Their recurring focus areas include: Digital PR, link earning, SEO campaigns.
What GEO / AEO practitioners can learn from Fery Kaszoni
- **Third-party mentions are fuel**: an LLM’s world model comes from web-scale text, so consistent mentions on Reddit, media and communities reinforce how AI sees you. - **Create once, distribute everywhere**: reshape core ideas for each platform to widen the surface area that gets crawled and cited. - **Narrative consistency**: keep the same facts and positioning across channels so AI is not left unsure of you.
**GEOly angle**: Shows how earned media and third-party coverage build the real-world authority signals AI engines increasingly rely on.
What it means for brands going global
Global-facing brands often invest only in their own site while neglecting being mentioned across overseas communities and media. Publishing around real user questions and earning consistent third-party references is how you get AI to name you in its answers.
Follow Fery Kaszoni: homepage & socials
- [Company](https://search-intelligence.co.uk/team/fery-kaszoni/) - [LinkedIn](https://www.linkedin.com/in/ferenczkaszoni) - [X](https://x.com/ferykaszoni)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
