Part of GEOly's "GEO / AEO Expert Watch" series · meet **Evan Bailyn**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Evan Bailyn
Evan Bailyn is the founder and CEO of First Page Sage, an SEO and content firm he started in 2009 and grew into one of the largest thought-leadership SEO agencies in the US. In 2023 his firm began offering Generative Engine Optimization (GEO), the practice of getting brands recommended by generative engines like ChatGPT, Perplexity, and Gemini, and he is frequently cited as an early popularizer of the term. He is a best-selling author and speaker who has lectured on SEO and AI search at universities including Stanford.
These experts focus on unifying SEO, AEO and GEO into one operable "search everywhere" system inside large — even regulated — organizations. Their recurring focus areas include: GEO, AEO, AI search, thought leadership SEO.
What GEO / AEO practitioners can learn from Evan Bailyn
- **Unify, don’t silo**: SEO / AEO / GEO are not three teams but one set of content and trust assets shown across surfaces. - **Compliance is trust**: in regulated industries, accurate, sourceable content is both a requirement and a trust signal AI wants to cite. - **Operate at scale**: use templates, structured data and process to make visibility optimization a repeatable production line.
**GEOly angle**: A useful voice for contrasting thought-leadership SEO with GEO when positioning B2B brands for generative search.
What it means for brands going global
Larger global enterprises should fold AI visibility into unified content governance: maintain facts and structure once, output consistently everywhere (site, socials, AI answers) — lowering compliance risk while improving citation stability.
Follow Evan Bailyn: homepage & socials
- [LinkedIn](https://www.linkedin.com/in/evanbailyn/) - [Company](https://firstpagesage.com) - [Website](https://firstpagesage.com/author/evanbailyn/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
