Part of GEOly's "GEO / AEO Expert Watch" series — meet Cyrus Shepard, a quick map of their public work and where to follow them, with links to the original sources.
Who is Cyrus Shepard
Known for evidence-led SEO experiments and practical updates on how brand, UX, and content affect visibility.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: SEO testing, brand signals, Zyppy.
What GEO / AEO practitioners can learn from Cyrus Shepard
- Rankings are no longer the finish line: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone.
- Define new KPIs: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify.
- Tie it to the business: connect AI visibility to revenue, leads and branded search to justify sustained investment.
GEOly angle: Experiment roundup: brand signals and AI-driven search.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
Follow Cyrus Shepard
Meet more experts across GEO, AEO and agentic commerce in the GEOly author hub.
