Part of GEOly's "GEO / AEO Expert Watch" series · meet **Craig Campbell**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Craig Campbell
Craig Campbell is a Glasgow-based SEO consultant and trainer with over 20 years in search, running consultancy and training alongside his agency work. He is best known for his large YouTube channel, Craig Campbell SEO, where he publishes practical tutorials on SEO, link building, affiliate marketing, and website flipping. He is a frequent conference speaker at events such as Affiliate World and Chiang Mai SEO.
These experts excel at turning complex AI-search optimization into executable checklists, videos and Q&As — ideal for teams that need to ship and scale across markets. Their recurring focus areas include: SEO education, affiliate SEO, YouTube SEO.
What GEO / AEO practitioners can learn from Craig Campbell
- **Start from real questions**: organize content around what users actually ask (PAA / community questions), which naturally fits how AI answers retrieve. - **Structured and liftable**: clear subheads, direct answer sentences and structured data make content easier to cite. - **Multilingual & localized**: for each market, language, entities and local signals must each be in place — not a mechanical translation.
**GEOly angle**: A video-first educator worth studying as a model for teaching GEO fundamentals to a broad practitioner audience.
What it means for brands going global
For multi-market AEO, the biggest mistake global-facing brands make is translating one set of content everywhere. Optimize per market for real local questions, language and local entities to be reliably cited in that market’s AI answers.
Follow Craig Campbell: homepage & socials
- [Website](https://www.craigcampbellseo.com) - [X](https://x.com/craigcampbellseo) - [YouTube](https://www.youtube.com/@CraigcampbellseoUk)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
