Part of GEOly's "GEO / AEO Expert Watch" series — meet Connor Gillivan, a quick map of their public work and where to follow them, with links to the original sources.
Who is Connor Gillivan
Founder and CMO of TrioSEO and a serial entrepreneur (prior exit: FreeUp). He publishes practical, repeatable SEO systems and AI-tool commentary aimed at founders and B2B operators looking to build predictable organic growth.
These experts excel at turning complex AI-search optimization into executable checklists, videos and Q&As — ideal for teams that need to ship and scale across markets. Their recurring focus areas include: Scalable SEO systems, B2B lead generation.
What GEO / AEO practitioners can learn from Connor Gillivan
- Start from real questions: organize content around what users actually ask (PAA / community questions), which naturally fits how AI answers retrieve.
- Structured and liftable: clear subheads, direct answer sentences and structured data make content easier to cite.
- Multilingual & localized: for each market, language, entities and local signals must each be in place — not a mechanical translation.
GEOly angle: Founder-focused guide: building a repeatable SEO + AEO operating system.
What it means for brands going global
For multi-market AEO, the biggest mistake global-facing brands make is translating one set of content everywhere. Optimize per market for real local questions, language and local entities to be reliably cited in that market’s AI answers.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
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