Part of GEOly's "GEO / AEO Expert Watch" series · meet **Chloe Thomas**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Chloe Thomas
Chloe Thomas is a UK ecommerce educator, author and keynote speaker, and the host of the long-running eCommerce MasterPlan and Keep Optimising podcasts. After nearly two decades in ecommerce—including running her own marketing agency for almost a decade—she now focuses full-time on helping ecommerce brands make better marketing decisions. Her shows have interviewed hundreds of ecommerce operators since 2015.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: Ecommerce marketing, ecommerce podcasting.
What GEO / AEO practitioners can learn from Chloe Thomas
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: A prolific ecommerce podcaster and newsletter publisher, she is a natural collaboration source for reaching UK ecommerce operators navigating AI-era marketing.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Chloe Thomas: homepage & socials
- [Website](https://ecommercemasterplan.com) - [Podcast](https://ecommercemasterplan.com/podcast/) - [LinkedIn](https://www.linkedin.com/in/chloethomasecommerce/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
