Part of GEOly's "GEO / AEO Expert Watch" series · meet **Brett Curry**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Brett Curry
Brett Curry is the CEO and co-founder of OMG Commerce, an ecommerce marketing agency and Google Premier Partner that runs Google, YouTube and Amazon advertising for direct-to-consumer brands. He hosts the eCommerce Evolution podcast, interviewing merchants and experts about what's next in ecommerce. A veteran online marketer and speaker, he specializes in paid search and video advertising for growth-stage brands.
These experts look further ahead: as AI agents begin to compare, decide and even purchase for users, the entrance to commerce shifts from "humans clicking links" to "agents reading data." This is the layer after GEO. Their recurring focus areas include: Ecommerce ads, Google Shopping, YouTube Ads.
What GEO / AEO practitioners can learn from Brett Curry
- **Product data becomes the fuel**: structured, accurate, machine-readable product information decides whether your items enter an agent’s consideration set. - **Trust and rules**: governance of payments, liability and authorization determines whether an agent dares transact with you on a user’s behalf. - **Agent Experience (AX)**: after UX, making AI agents understand and choose you efficiently becomes the new discipline.
**GEOly angle**: Bridges paid search, YouTube ads and organic discovery—valuable for understanding how paid media and AI-driven commerce search interact.
What it means for brands going global
For DTC and ecommerce brands going global, agentic commerce is both threat and opportunity: the sooner you shape product data, reviews and trust signals into a machine-readable, trustworthy form, the more likely you are to be chosen in agent-led shopping.
Follow Brett Curry: homepage & socials
- [Company](https://www.omgcommerce.com) - [Podcast](https://www.omgcommerce.com/ecommerce-evolution-podcast) - [YouTube](https://www.youtube.com/@OMGCommerce) - [LinkedIn](https://www.linkedin.com/in/thebrettcurry)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
