Part of GEOly's "GEO / AEO Expert Watch" series — meet Amanda Natividad, a quick map of their public work and where to follow them, with links to the original sources.
Who is Amanda Natividad
VP of Marketing at SparkToro and the marketer who popularized 'zero-click content.' Co-author of Zero Click Marketing with Rand Fishkin, and a leading voice on audience research and platform-native distribution.
These experts have long argued for "zero-click search": more and more answers are consumed right on the results page or in AI answers. That is both the backdrop for GEO and the reason it matters. Their recurring focus areas include: Zero-click content, audience research, SparkToro.
What GEO / AEO practitioners can learn from Amanda Natividad
- Traffic logic is shifting: not all value settles as clicks — appearing in the answer and being remembered is itself a return.
- Audience and brand research: knowing where your audience is and who they trust matters more than chasing a single keyword.
- Optimize for brand visibility: the goal expands from "win the click" to "be the one that gets cited and recommended."
GEOly angle: Zero-click content framework for GEOly's content center.
What it means for brands going global
Global-facing brands must accept a reality: AI answers intercept some clicks, but they also create the chance to be recommended directly. Rather than only lamenting traffic decline, cultivate your presence inside AI answers — that is the value of GEO.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
