Category AI Visibility Report
Office Supplies AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈320,377
Est. AI queries / month
506
Buyer topics monitored
343
Brands on the AI shelf
51
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 506 buyer topics in Office Supplies across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 320,377 AI queries per month.
- Staples leads the AI shelf with 4.3% of brand mentions, followed by Tombow (1.9%) and Avery (1.7%). The top three hold 7.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “number 1 pencils” (top keyword “number 1 pencil”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (27.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Staples | 8,423 | 4.3% |
| 2 | Tombow | 3,730 | 1.9% |
| 3 | Avery | 3,212 | 1.7% |
| 4 | Crayola | 2,777 | 1.4% |
| 5 | Scotch | 2,769 | 1.4% |
| 6 | Fellowes | 2,566 | 1.3% |
| 7 | Post-it | 2,179 | 1.1% |
| 8 | Leuchtturm1917 | 2,166 | 1.1% |
| 9 | Swing | 1,967 | 1% |
| 10 | Rhodia | 1,761 | 0.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| number 1 pencils | ≈12,870 | number 1 pencil | 9,900 |
| charcoal pencils | ≈11,304 | charcoal pencils | 5,400 |
| calculators for ACT | ≈9,698 | act test calculators | 5,400 |
| window markers | ≈9,580 | window markers | 6,600 |
| white markers | ≈8,828 | white marker | 6,600 |
| calculators for SAT | ≈8,601 | calculators on sat | 8,100 |
| grease markers | ≈8,492 | grease markers | 8,100 |
| money envelopes | ≈7,438 | money envelopes | 5,400 |
| envelopes with liners | ≈6,256 | envelopes and liners | 4,400 |
| 4x6 envelopes | ≈5,965 | envelopes for 4x6 | 4,400 |
| 5 subject notebooks | ≈5,901 | five subject notebooks | 9,900 |
| notebooks for drawing | ≈5,682 | notebook drawing | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 7,152 | 27.8% |
| walmart.com | 1,109 | 4.3% |
| staples.com | 980 | 3.8% |
| crayola.com | 575 | 2.2% |
| avery.com | 501 | 1.9% |
| target.com | 477 | 1.9% |
| wired.com | 370 | 1.4% |
| 3m.com | 359 | 1.4% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Journals | ≈33,147 | 30 | Leuchtturm1917 |
| Markers | ≈32,491 | 14 | Sharpie |
| Pencils | ≈24,174 | 8 | Faber-Castell Textliner |
| Envelopes | ≈19,659 | 12 | Staples |
| Binders | ≈19,603 | 18 | Avery |
| Calculators | ≈18,299 | 9 | Texas Instruments |
| Notebooks | ≈16,999 | 12 | FIVE STAR |
| Notepads | ≈12,826 | 20 | Rhodia |
| Chalk | ≈11,571 | 11 | Crayola |
| Planners | ≈11,342 | 21 | Hobonichi Techo |
| Postcards | ≈8,466 | 10 | Minted |
| Crayons | ≈8,057 | 19 | Crayola |
| Rubber Bands | ≈7,371 | 14 | Goody |
| Office Stamps | ≈7,203 | 7 | Trodat |
| Erasers | ≈6,719 | 16 | Tombow |
| Easels | ≈6,331 | 16 | MEEDEN |
| Bulletin Boards | ≈6,129 | 10 | Ghent |
| Sticky Notes | ≈6,100 | 10 | Post-it |
| Hole Punches | ≈4,912 | 11 | Swing |
| File Folders | ≈4,800 | 9 | Staples |
| Pencil Cases | ≈4,649 | 12 | ZIPIT |
| Dry-Erase Boards | ≈4,132 | 13 | Quartet |
| Magnifiers | ≈3,605 | 13 | Carson |
| Index Cards | ≈3,564 | 10 | Staples |
| Clipboards | ≈3,475 | 10 | Saunders |
| Desk Organizers | ≈3,027 | 8 | Mind Reader |
| Address Labels | ≈2,993 | 6 | Avery |
| Paper Shredders | ≈2,973 | 8 | Fellowes |
| Poster Boards | ≈2,828 | 5 | Pen+Gear |
| Pencil Sharpeners | ≈2,255 | 10 | Bostitch |
| Staplers | ≈2,222 | 6 | Swing |
| Chair Mats | ≈2,180 | 7 | Floortex |
| Typewriters | ≈2,005 | 6 | Corona |
| Packing Tape | ≈1,705 | 9 | Scotch |
| Binder Paper | ≈1,613 | 7 | KOKUYO |
| Paper Clips | ≈1,577 | 7 | Staples |
| Tape Dispensers | ≈1,564 | 9 | Scotch |
| Binder Clips | ≈1,531 | 6 | Staples |
| Desk Pads | ≈1,484 | 8 | Popov Leather |
| Cover Paper | ≈1,370 | 5 | Neenah |
| Laminators | ≈1,064 | 6 | Fellowes |
| Push Pins | ≈885 | 12 | Staples |
| Laminating Sheets | ≈587 | 5 | Avery |
| Laser Pointers | ≈359 | 6 | Logitech |
| Anti-Fatigue Mats | ≈302 | 12 | GelPro |
| Correction Tape | ≈229 | 6 | Tombow |
| Book Stands | — | 3 | SupeDesk |
| Bookmarks | — | 3 | Ox & Pine |
| Checks | — | 3 | Harland Clarke |
| Lap Desks | — | 4 | LapGear |
| Shipping Labels | — | 4 | Avery |
FAQ
Which brands do AI assistants recommend most for office supplies?
Over the last 30 days the top brands by AI mention share are: Staples (4.3%), Tombow (1.9%), Avery (1.7%), Crayola (1.4%), Scotch (1.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about office supplies?
GEOly estimates ~320,377 AI queries per month in this category across 506 buyer topics, led by “number 1 pencils”.
Which sources do AI engines cite for office supplies?
The most-cited domains are: reddit.com, walmart.com, staples.com, crayola.com, avery.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.