Category AI Visibility Report
Planners AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈11,342
Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Planners across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 11,342 AI queries per month.
- Hobonichi Techo leads the AI shelf with 6.8% of brand mentions, followed by Passion Planner (5.3%) and Filofax (4.1%). The top three hold 16.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “a5 planners” (top keyword “planners a5”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (34.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Hobonichi Techo | 757 | 6.8% |
| 2 | Passion Planner | 591 | 5.3% |
| 3 | Filofax | 455 | 4.1% |
| 4 | Clever Fox | 443 | 4% |
| 5 | Planner | 412 | 3.7% |
| 6 | BLUE SKY | 400 | 3.6% |
| 7 | Hemlock & Oak | 378 | 3.4% |
| 8 | Erin Condren | 309 | 2.8% |
| 9 | Leuchtturm1917 | 260 | 2.3% |
| 10 | Day Designer | 256 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| a5 planners | ≈2,773 | planners a5 | 4,400 |
| planners with pockets | ≈2,772 | planners with pockets | 4,400 |
| end of life planners | ≈2,656 | end of life planners | 3,600 |
| goal planners | ≈2,062 | full focus planners | 8,100 |
| monthly planners | ≈1,079 | planners monthly | 8,100 |
| binder planners | — | planners filofax | 12,100 |
| planners for adhd | — | planners adhd | 8,100 |
| wedding planners | — | wedding book planners | 9,900 |
| weekly planners | — | monthly and weekly planners | 1,900 |
| planners with time blocks | — | planners with time blocks | 1,900 |
| meal planners | — | food planners for weight loss | 8,100 |
| christian planners | — | bible study planners | 4,400 |
| digital planners | — | digital planners | 12,100 |
| teacher planners | — | teacher planners erin condren | 4,400 |
| academic planners | — | students planners | 8,100 |
| best planners | — | planners happy | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 374 | 34.4% |
| wired.com | 105 | 9.7% |
| nymag.com | 59 | 5.4% |
| erincondren.com | 37 | 3.4% |
| filofax.com | 35 | 3.2% |
| plannersweekly.com | 27 | 2.5% |
| theknot.com | 25 | 2.3% |
| forbes.com | 25 | 2.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for planners?
Over the last 30 days the top brands by AI mention share are: Hobonichi Techo (6.8%), Passion Planner (5.3%), Filofax (4.1%), Clever Fox (4%), Planner (3.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about planners?
GEOly estimates ~11,342 AI queries per month in this category across 21 buyer topics, led by “a5 planners”.
Which sources do AI engines cite for planners?
The most-cited domains are: reddit.com, wired.com, nymag.com, erincondren.com, filofax.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.