Category AI Visibility Report
Binders AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈19,603
Est. AI queries / month
18
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 18 buyer topics in Binders across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 19,603 AI queries per month.
- Avery leads the AI shelf with 15.8% of brand mentions, followed by Staples (11.7%) and UltraPro (7.4%). The top three hold 34.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “1/2 inch binders” (top keyword “1/2 inch binder”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (40.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Avery | 1,036 | 15.8% |
| 2 | Staples | 768 | 11.7% |
| 3 | UltraPro | 489 | 7.4% |
| 4 | ProX VaultX | 397 | 6% |
| 5 | Filofax | 376 | 5.7% |
| 6 | Cardinal | 314 | 4.8% |
| 7 | Case-it | 270 | 4.1% |
| 8 | Pen+Gear | 141 | 2.1% |
| 9 | FIVE STAR | 129 | 2% |
| 10 | Moterm | 127 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| 1/2 inch binders | ≈4,424 | 1/2 inch binder | 3,600 |
| 1.5 inch binders | ≈3,862 | 1 1 2 inch binders | 3,600 |
| binders with plastic sleeves | ≈3,818 | binder with plastic sleeves | 1,900 |
| photocard binders | ≈3,774 | photocard binder | 1,900 |
| A6 binders | ≈3,725 | a6 binder | 1,900 |
| 1 inch binders | — | 1 inch binder | 12,100 |
| 3 inch binders | — | 3\ | 22,200 |
| binders for Pokémon cards | — | pokemon tcg binders | 33,100 |
| A5 binders | — | a5 binder | 5,400 |
| loose-leaf binders | — | loose-leaf binders | 9,900 |
| zipper binders | — | 3 ring binders with zipper | 12,100 |
| binders for planners | — | planner binder | 2,400 |
| binders for trading cards | — | toploader binders | 14,800 |
| binders for recipes | — | recipe binder | 6,600 |
| mini binders | — | mini binder | 3,600 |
| 2 inch binders | — | 2 inch binder | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 355 | 40.1% |
| avery.com | 153 | 17.3% |
| staples.com | 93 | 10.5% |
| target.com | 48 | 5.4% |
| thecardshopfinder.com | 30 | 3.4% |
| kpopstationery.com | 29 | 3.3% |
| walmart.com | 28 | 3.2% |
| vaultx.com | 14 | 1.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for binders?
Over the last 30 days the top brands by AI mention share are: Avery (15.8%), Staples (11.7%), UltraPro (7.4%), ProX VaultX (6%), Filofax (5.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about binders?
GEOly estimates ~19,603 AI queries per month in this category across 18 buyer topics, led by “1/2 inch binders”.
Which sources do AI engines cite for binders?
The most-cited domains are: reddit.com, avery.com, staples.com, target.com, thecardshopfinder.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.