Category AI Visibility Report
Hole Punches AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,912
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Hole Punches across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,912 AI queries per month.
- Swing leads the AI shelf with 25.9% of brand mentions, followed by Bostitch (10%) and Bira Craft (6.3%). The top three hold 42.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Hollow hole punches” (top keyword “set of hole punches”, ~720 searches/mo).
- AI answers lean on reddit.com most (22.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Swing | 1,025 | 25.9% |
| 2 | Bostitch | 395 | 10% |
| 3 | Bira Craft | 248 | 6.3% |
| 4 | Fiskars | 203 | 5.1% |
| 5 | Officemate | 132 | 3.3% |
| 6 | EK Tools | 126 | 3.2% |
| 7 | Greenlee | 106 | 2.7% |
| 8 | Staples | 87 | 2.2% |
| 9 | Uchida | 82 | 2.1% |
| 10 | Weaver Leather Supply | 74 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Hollow hole punches | ≈1,672 | set of hole punches | 720 |
| Heavy duty hole punches | ≈1,659 | heavy duty paper hole punches | 1,000 |
| Craft hole punches | ≈1,581 | hole punches for crafts | 590 |
| Leather hole punches | — | leather hole punches | 8,100 |
| Metal hole punches | — | hole punches for metal | 2,900 |
| 2 hole punches | — | 2 hole punch | 1,900 |
| Paper hole punches | — | hole punches | 27,100 |
| Single hole punches | — | single hole punches | 6,600 |
| Shaped hole punches | — | star hole punch | 1,600 |
| 3 hole punches | — | 3 hole punch | 9,900 |
| Electric hole punches | — | electric hole punch | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 91 | 22.5% |
| swingline.com | 57 | 14.1% |
| journeymanhq.com | 41 | 10.1% |
| bestreviews.com | 31 | 7.7% |
| fiskars.com | 29 | 7.2% |
| walmart.com | 29 | 7.2% |
| mybinding.com | 18 | 4.5% |
| bostitchoffice.com | 15 | 3.7% |
FAQ
Which brands do AI assistants recommend most for hole punches?
Over the last 30 days the top brands by AI mention share are: Swing (25.9%), Bostitch (10%), Bira Craft (6.3%), Fiskars (5.1%), Officemate (3.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hole punches?
GEOly estimates ~4,912 AI queries per month in this category across 11 buyer topics, led by “Hollow hole punches”.
Which sources do AI engines cite for hole punches?
The most-cited domains are: reddit.com, swingline.com, journeymanhq.com, bestreviews.com, fiskars.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.