Category AI Visibility Report
Chalk AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈11,571
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Chalk across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 11,571 AI queries per month.
- Crayola leads the AI shelf with 14.2% of brand mentions, followed by Friction Labs Athletic Hands (5.4%) and Prang (5.2%). The top three hold 24.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “tailor's chalk” (top keyword “tailor chalk”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (22.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Crayola | 379 | 14.2% |
| 2 | Friction Labs Athletic Hands | 144 | 5.4% |
| 3 | Prang | 138 | 5.2% |
| 4 | Taom | 128 | 4.8% |
| 5 | Conté à Paris | 116 | 4.3% |
| 6 | Kamui | 92 | 3.4% |
| 7 | Uchida | 73 | 2.7% |
| 8 | Rust-Oleum | 66 | 2.5% |
| 9 | Spider Chalk | 63 | 2.4% |
| 10 | Hagoromo Fulltouch | 60 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| tailor's chalk | ≈4,227 | tailor chalk | 4,400 |
| conte chalk | ≈3,695 | conte chalk | 3,600 |
| spray chalk | ≈3,649 | spray chalk | 2,900 |
| chalk for pool cue | — | chalk for pool cues | 4,400 |
| sidewalk chalk | — | chalk sidewalk | 12,100 |
| liquid chalk | — | liquid chalk | 8,100 |
| blackboard chalk | — | blackboard chalk board | 40,500 |
| art chalk | — | chalk drawings | 9,900 |
| chalk for paint | — | chalk for painting | 40,500 |
| chalk for climbing | — | chalk for rock climbing | 5,400 |
| chalk for gym | — | chalk for the gym | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 124 | 22.7% |
| crayola.com | 69 | 12.6% |
| conteaparis.com | 43 | 7.9% |
| outdoorgearlab.com | 34 | 6.2% |
| quarterkingbilliards.com | 25 | 4.6% |
| walmart.com | 25 | 4.6% |
| creativebloq.com | 22 | 4% |
| bestreviews.com | 22 | 4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for chalk?
Over the last 30 days the top brands by AI mention share are: Crayola (14.2%), Friction Labs Athletic Hands (5.4%), Prang (5.2%), Taom (4.8%), Conté à Paris (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about chalk?
GEOly estimates ~11,571 AI queries per month in this category across 11 buyer topics, led by “tailor's chalk”.
Which sources do AI engines cite for chalk?
The most-cited domains are: reddit.com, crayola.com, conteaparis.com, outdoorgearlab.com, quarterkingbilliards.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.