Category AI Visibility Report
Salt AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈30,965
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Salt across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 30,965 AI queries per month.
- Morton leads the AI shelf with 14.5% of brand mentions, followed by Diamond Crystal (10.4%) and Jacobsen (6.2%). The top three hold 31.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Popcorn salt” (top keyword “popcorn salt”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (13.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Morton | 864 | 14.5% |
| 2 | Diamond Crystal | 615 | 10.4% |
| 3 | Jacobsen | 370 | 6.2% |
| 4 | Celtic Sea Salt | 365 | 6.1% |
| 5 | Maldon | 340 | 5.7% |
| 6 | Redmond | 251 | 4.2% |
| 7 | McCormick | 150 | 2.5% |
| 8 | Lawry's | 143 | 2.4% |
| 9 | Flavacol | 141 | 2.4% |
| 10 | Pure Indian Foods | 114 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Popcorn salt | ≈8,878 | popcorn salt | 9,900 |
| Garlic salt | ≈8,550 | garlic salt | 12,100 |
| Smoked salt | ≈6,840 | smoked salt | 4,400 |
| Epsom salt | ≈6,697 | epsom salt | 201,000 |
| Seasoned salt | — | blackening salt | 49,500 |
| Sea salt | — | sea n salt | 90,500 |
| Flaky sea salt | — | maldon sea salt flakes | 22,200 |
| Black salt | — | black salt | 49,500 |
| Iodized table salt | — | salt iodized | 60,500 |
| Pink Himalayan salt | — | pink salt trick | 110,000 |
| Salt for pickling and canning | — | pickling salt | 22,200 |
| Celtic salt | — | celtic salt | 110,000 |
| Kosher salt | — | kosher salt | 74,000 |
| Salt for curing | — | salt cure | 14,800 |
| Salt for water softeners | — | salt for water softeners | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 110 | 13.6% |
| walmart.com | 39 | 4.8% |
| foodnetwork.com | 29 | 3.6% |
| foodandwine.com | 28 | 3.5% |
| usda.gov | 26 | 3.2% |
| bonappetit.com | 25 | 3.1% |
| celticseasalt.com | 24 | 3% |
| mccormick.com | 24 | 3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for salt?
Over the last 30 days the top brands by AI mention share are: Morton (14.5%), Diamond Crystal (10.4%), Jacobsen (6.2%), Celtic Sea Salt (6.1%), Maldon (5.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about salt?
GEOly estimates ~30,965 AI queries per month in this category across 15 buyer topics, led by “Popcorn salt”.
Which sources do AI engines cite for salt?
The most-cited domains are: reddit.com, walmart.com, foodnetwork.com, foodandwine.com, usda.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.