Category AI Visibility Report
Cakes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈228,851
Est. AI queries / month
17
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 17 buyer topics in Cakes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 228,851 AI queries per month.
- Duncan leads the AI shelf with 6.8% of brand mentions, followed by Betty Crocker (5.3%) and Carvel (4.2%). The top three hold 16.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “strawberry cakes” (top keyword “strawberry shortcake cakes recipes”, ~135,000 searches/mo).
- AI answers lean on reddit.com most (18.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Duncan | 228 | 6.8% |
| 2 | Betty Crocker | 176 | 5.3% |
| 3 | Carvel | 141 | 4.2% |
| 4 | Caluda's | 97 | 2.9% |
| 5 | Gold Medal | 81 | 2.4% |
| 6 | Collin Street Bakery | 70 | 2.1% |
| 7 | Dairy Queen | 67 | 2% |
| 8 | Whole Foods Market | 61 | 1.8% |
| 9 | Nothing Bundt Cakes | 60 | 1.8% |
| 10 | Manny Randazzo King Cakes | 60 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| strawberry cakes | ≈63,036 | strawberry shortcake cakes recipes | 135,000 |
| chantilly cakes | ≈56,019 | chantilly cake | 74,000 |
| angel food cakes | ≈55,394 | angel food cake | 74,000 |
| coffee cakes | ≈54,402 | coffee cake | 60,500 |
| pineapple upside-down cakes | — | pineapple upside down cake | 165,000 |
| cookie cakes | — | cookie cake | 90,500 |
| ice cream cakes | — | ice cream cake | 135,000 |
| pound cakes | — | pound cake | 74,000 |
| cheesecakes | — | chess cakes | 301,000 |
| black forest cakes | — | black forest cake | 74,000 |
| red velvet cakes | — | red velvet cake | 110,000 |
| birthday cakes | — | cakes for a birthday | 201,000 |
| bundt cakes | — | nothing bundt cakes | 2,740,000 |
| funnel cakes | — | funnel cake | 135,000 |
| king cakes | — | king cake | 135,000 |
| fruit cakes | — | fruit cake | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 95 | 18.7% |
| walmart.com | 65 | 12.8% |
| kingarthurbaking.com | 62 | 12.2% |
| thekitchn.com | 26 | 5.1% |
| allrecipes.com | 23 | 4.5% |
| nothingbundtcakes.com | 21 | 4.1% |
| webstaurantstore.com | 20 | 3.9% |
| foodnetwork.com | 19 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for cakes?
Over the last 30 days the top brands by AI mention share are: Duncan (6.8%), Betty Crocker (5.3%), Carvel (4.2%), Caluda's (2.9%), Gold Medal (2.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about cakes?
GEOly estimates ~228,851 AI queries per month in this category across 17 buyer topics, led by “strawberry cakes”.
Which sources do AI engines cite for cakes?
The most-cited domains are: reddit.com, walmart.com, kingarthurbaking.com, thekitchn.com, allrecipes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.