Category AI Visibility Report
Muffins AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈91,169
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Muffins across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 91,169 AI queries per month.
- Entenmann's leads the AI shelf with 4.7% of brand mentions, followed by Dam Good (4.3%) and King Arthur Baking (4%). The top three hold 13% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Lemon poppy seed muffins” (top keyword “lemon poppy seed muffins”, ~18,100 searches/mo).
- AI answers lean on kingarthurbaking.com most (28.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Entenmann's | 57 | 4.7% |
| 2 | Dam Good | 52 | 4.3% |
| 3 | King Arthur Baking | 48 | 4% |
| 4 | Katz | 46 | 3.8% |
| 5 | Dave's Killer Bread | 42 | 3.5% |
| 6 | Franz | 41 | 3.4% |
| 7 | Krusteaz | 39 | 3.2% |
| 8 | Food for Life Ezekiel | 38 | 3.1% |
| 9 | Martha White | 37 | 3.1% |
| 10 | Jimmy Dean | 37 | 3.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Lemon poppy seed muffins | ≈34,351 | lemon poppy seed muffins | 18,100 |
| Banana oatmeal muffins | ≈31,184 | banana oatmeal muffins | 18,100 |
| Sourdough English muffins | ≈25,634 | sourdough english muffins | 22,200 |
| Banana muffins | — | banana muffins recipes | 90,500 |
| Banana chocolate chip muffins | — | banana chocolate chip muffins | 33,100 |
| Pumpkin muffins | — | recipe for pumpkin muffins | 40,500 |
| English muffins | — | english muffin recipe | 33,100 |
| Blueberry muffins | — | blueberry muffin recipe | 135,000 |
| Egg muffins | — | muffins eggs | 201,000 |
| Chocolate chip muffins | — | chocolate chip muffin recipe | 40,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| kingarthurbaking.com | 90 | 28.1% |
| reddit.com | 73 | 22.8% |
| target.com | 26 | 8.1% |
| sallysbakingaddiction.com | 25 | 7.8% |
| thekitchn.com | 18 | 5.6% |
| seriouseats.com | 16 | 5% |
| walmart.com | 15 | 4.7% |
| wellplated.com | 10 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for muffins?
Over the last 30 days the top brands by AI mention share are: Entenmann's (4.7%), Dam Good (4.3%), King Arthur Baking (4%), Katz (3.8%), Dave's Killer Bread (3.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about muffins?
GEOly estimates ~91,169 AI queries per month in this category across 10 buyer topics, led by “Lemon poppy seed muffins”.
Which sources do AI engines cite for muffins?
The most-cited domains are: kingarthurbaking.com, reddit.com, target.com, sallysbakingaddiction.com, thekitchn.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.