Category AI Visibility Report
Frosting AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈63,189
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Frosting across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 63,189 AI queries per month.
- Betty Crocker leads the AI shelf with 18.9% of brand mentions, followed by Duncan (16.9%) and Pillsbury (15.7%). The top three hold 51.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “chocolate frosting” (top keyword “chocolate frosting recipe”, ~40,500 searches/mo).
- AI answers lean on kingarthurbaking.com most (31.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Betty Crocker | 137 | 18.9% |
| 2 | Duncan | 123 | 16.9% |
| 3 | Pillsbury | 114 | 15.7% |
| 4 | Wilton | 103 | 14.2% |
| 5 | Satin Ice | 48 | 6.6% |
| 6 | Chef Master | 46 | 6.3% |
| 7 | Great Value | 26 | 3.6% |
| 8 | Global Sugar Art | 15 | 2.1% |
| 9 | King Arthur Baking | 14 | 1.9% |
| 10 | Baker | 10 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| chocolate frosting | ≈40,033 | chocolate frosting recipe | 40,500 |
| cream cheese frosting | ≈23,156 | cream cheese frosting | 135,000 |
| frosting for bundt cake | — | bundt cake icing | 27,100 |
| whipped cream frosting | — | whipped cream frosting | 27,100 |
| frosting for sugar cookies | — | sugar frosting for cookies | 74,000 |
| frosting for cinnamon rolls | — | cinnamon roll icing recipe | 40,500 |
| royal frosting | — | royal frosting recipe | 49,500 |
| frosting for German chocolate cake | — | german chocolate cake frosting | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| kingarthurbaking.com | 92 | 31.9% |
| reddit.com | 47 | 16.3% |
| wilton.com | 37 | 12.8% |
| cinnamonrollsrecipe.com | 14 | 4.9% |
| sporked.com | 13 | 4.5% |
| sweetlycakes.com | 12 | 4.2% |
| foodnetwork.com | 10 | 3.5% |
| marthastewart.com | 10 | 3.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for frosting?
Over the last 30 days the top brands by AI mention share are: Betty Crocker (18.9%), Duncan (16.9%), Pillsbury (15.7%), Wilton (14.2%), Satin Ice (6.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about frosting?
GEOly estimates ~63,189 AI queries per month in this category across 8 buyer topics, led by “chocolate frosting”.
Which sources do AI engines cite for frosting?
The most-cited domains are: kingarthurbaking.com, reddit.com, wilton.com, cinnamonrollsrecipe.com, sporked.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.