Category AI Visibility Report
Marshmallows AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈14,396
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Marshmallows across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 14,396 AI queries per month.
- Dandies leads the AI shelf with 15.8% of brand mentions, followed by Jet-Puffed (15.7%) and Campfire Audio (12.9%). The top three hold 44.4% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “halal marshmallows” (top keyword “halal marshmallows”, ~6,600 searches/mo).
- AI answers lean on walmart.com most (13.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Dandies | 665 | 15.8% |
| 2 | Jet-Puffed | 661 | 15.7% |
| 3 | Campfire Audio | 540 | 12.9% |
| 4 | ChocZero | 212 | 5% |
| 5 | Ziyad | 135 | 3.2% |
| 6 | Yummallo | 111 | 2.6% |
| 7 | Good & Gather | 92 | 2.2% |
| 8 | Know Brainer Max Mallow | 89 | 2.1% |
| 9 | Lucky Charms | 83 | 2% |
| 10 | Great Value | 81 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| halal marshmallows | ≈5,130 | halal marshmallows | 6,600 |
| jumbo marshmallows | ≈4,851 | marshmallows jumbo | 2,900 |
| kosher marshmallows | ≈4,415 | marshmallows kosher | 2,900 |
| marshmallows for rice krispie treats | — | marshmallows for rice krispie treats | 5,400 |
| gourmet marshmallows | — | gourmet marshmallows | 3,600 |
| marshmallows for roasting | — | toasted marshmallow | 8,100 |
| gluten-free marshmallows | — | are marshmallows gluten-free | 12,100 |
| chocolate marshmallows | — | butterfinger marshmallows | 14,800 |
| vegan marshmallows | — | vegan marshmallows | 18,100 |
| sugar-free marshmallows | — | sugar free marshmallows | 8,100 |
| mini marshmallows | — | mini marshmallows | 9,900 |
| dehydrated marshmallows | — | lucky charms marshmallows | 40,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| walmart.com | 84 | 13.2% |
| epicurious.com | 83 | 13% |
| target.com | 78 | 12.2% |
| reddit.com | 69 | 10.8% |
| dandies.com | 31 | 4.9% |
| foodandwine.com | 30 | 4.7% |
| kraftheinz.com | 28 | 4.4% |
| sporked.com | 19 | 3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for marshmallows?
Over the last 30 days the top brands by AI mention share are: Dandies (15.8%), Jet-Puffed (15.7%), Campfire Audio (12.9%), ChocZero (5%), Ziyad (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about marshmallows?
GEOly estimates ~14,396 AI queries per month in this category across 12 buyer topics, led by “halal marshmallows”.
Which sources do AI engines cite for marshmallows?
The most-cited domains are: walmart.com, epicurious.com, target.com, reddit.com, dandies.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.