主要な消費者ブランドに信頼されています
Anker SOLIXからxToolまで — 上記のブランドはすでにChatGPT、Gemini、Perplexityがどのように彼らを言及し、引用し、推奨しているかを確認しています。あなたのブランドも今、AIで話題になっています。確認してみてください。
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GEOlyブログで「Glossary」にタグ付けされた記事が24件 — AI検索時代におけるGlossaryに関する洞察、データ、プレイブック、そしてChatGPT、Gemini、Perplexityでの可視性を高める方法をご紹介します。以下で他のトピックや著者を探索してください。

ゼロクリック検索とは、検索結果ページやAIチャット内でクエリが直接回答され、ユーザーがウェブサイトを訪問しないことを指します。現在、Google検索の68%がクリックなしで終了しており、そのためブランドはセッション数の代わりにShare of ModelやAIGVRのようなアンサーレイヤー指標を採用しています。

AEO(アンサーエンジン最適化)とは、ChatGPT、Perplexity、GoogleAIオーバービューのようなアンサーエンジンが直接的な回答として選び、引用するようにコンテンツを構築する手法です。クリックから回答へと移行する中で重要な可視性を提供します。

Share of Model(SoM)は、AIが生成した回答内で言及されたブランドのうち、自社ブランドが占める割合を示す指標です。これはAI回答時代の市場シェア指標であり、カテゴリー需要の動向を早期に示すシグナルでもあります。

セマンティックモートとは、AIモデルがカテゴリーを構造的に理解する中でブランドが持つ防御的な優位性のことです。これが深く構築されている場合、ChatGPTのようなエンジンはそのトピックを説明する際にあなたの名前を挙げずにはいられなくなり、それが勝者総取りのAI回答で勝つ要因となります。

SEO/GEOのためのプロンプトエンジニアリングとは、顧客がAIエンジンに入力する自然言語のプロンプトを調査し、コンテンツを最適化してブランドが回答として選ばれるようにする実践です。これは、AI時代におけるキーワードリサーチの後継となります。

Model Context Protocol(MCP)は、Claude、ChatGPT、CursorのようなAIエージェントが、統一されたインターフェースを通じて外部のライブデータやツールに接続できるようにするオープンスタンダードです。これにより、ブランドが読み取り可能なテキストから呼び出し可能なシステムに変わります。

llms.txtは提案されているウェブ標準で、ドメインのルートに配置されたMarkdown形式のインデックスです。これにより、AIモデルにとって重要なページを示すことができます。導入には1時間程度かかり、2026年時点ではランキングへの影響は証明されていませんが、ライブブラウジングAIエージェントの時代に備えるための手段です。

ブランドナレッジグラフとは、ブランドをエンティティとして構造化したマップのことです。事実を示すノードと関係性を示すエッジで構成され、AIエンジンが曖昧さを解消し、推論し、推奨するために使用します。弱いエンティティは回答にすら含まれません。

グラウンディングクエリとは、AI が回答前に自分自身のために実行する機械生成の検索です。AI Overviews・ChatGPT・Gemini・Perplexity でどのページが引用されるかを決める隠れた検索層——その仕組みと勝ち方を解説します。

GEO監査は、AIエンジンがどの程度簡単にあなたのブランドをクロールし、理解し、引用し、推奨できるかを体系的に評価するものです。購買決定がChatGPT、Gemini、Perplexityに移行する中で、SEO監査に代わる診断手法です。

ジェネレーティブコマースとは、生成AIを介したオンラインショッピングのことです。買い物客が必要なものを平易な言葉で説明すると、AIアシスタントがそれを発見し、比較し、会話の中で商品を購入するまでをサポートします。これにより、購入の意思決定が小売業者のウェブサイトではなく、モデルの回答内で行われるようになります。

E-E-A-T(Experience, Expertise, Authoritativeness, Trustworthiness)は、Googleの人間評価者ガイドラインから進化し、計算可能な信頼フィルターとなりました。AIエンジンはその機械可読なプロキシを使用して、安全に引用できるソースを判断し、不適格なコンテンツは完全に回答から除外されます。

GEO向けコンテンツギャップ分析は、AIエンジンが競合他社に関連付けている事実、エンティティ、回答を特定し、あなたのブランドに関連付けられていない情報の空白を明らかにします。これにより、AIの回答から完全に除外されるリスクを回避し、単にランキングが低下するだけでなく、存在感を確保できます。

引用分析とは、AIエンジンがあなたのカテゴリで引用する第三者の情報源を追跡し、最適化する実践です。これらの情報源は、AIの回答においてあなたのブランドが表示されるかどうかを決定します。

AIGVR(AI-Generated Visibility Rate)は、ブランドがAI生成の回答内でどれだけ可視化されているかを測定する0~100のスコアです。回答の位置を40%、言及頻度を25%、引用を25%の重み付けで評価し、GEOの主要KPIとしてランクトラッキングに取って代わりました。

AI可視性とは、ChatGPT、Gemini、Perplexity、Google AI OverviewsなどのAI生成回答において、ブランドがどの程度頻繁に、そして目立つ形で表示されるかを指します。これは、AIエンジンが購入者に提示する3~5つの選択肢の中に自社が存在するかどうかを決定する指標です。

AI感情分析は、ChatGPT、Gemini、PerplexityのようなAIエンジンが生成する回答の中で、あなたのブランドをどのように表現し、評価し、推奨するかを測定します。このフレーミングは、訪問者がサイトに到達する前に購入を決定または却下する要因となり得ます。

AIオーバービューは、Googleがすべてのオーガニック検索結果の上に配置するGemini生成の回答で、複数の情報源を統合した引用付きの要約です。これが表示されるとユーザーのクリック率が約半分になるため、引用を獲得することが1位にランクインする以上に重要になっています。

AIクローラーは、OpenAI、Anthropic、Google、Perplexityが提供するボットで、ウェブコンテンツを取得してモデルを訓練したり、リアルタイムの回答を提供したりします。これらに対するrobots.txtポリシーが、ブランドがAI検索内に存在するかどうかを決定します。

AI引用とは、ChatGPT、Perplexity、Google AI Overviewsなどのエンジンが回答に付ける明示的な情報源参照(脚注、リンクカード、または名前付き帰属)のことです。これを獲得することで、ブランドはAI検索での可視性とクリック率を維持できます。

エージェンティックコマースは、AIエージェントがユーザーに代わって調査、比較、購入を行うモデルです。ChatGPTインスタントチェックアウトやGoogleのAP2が稼働している今、ブランドには見た目の良いストアフロントだけでなく、機械が読み取れるカタログが必要です。

構造化データとは、通常JSON-LDで記述されるSchema.orgマークアップのことで、ページの事実を機械が読み取れる形式で記述し、AIエンジンがそれを抽出、根拠付け、引用できるようにするものです。これは、AI検索においてブランドが持つAPIに最も近いものです。

AIブランド言及とは、ChatGPT、Gemini、Perplexity、その他のAIエンジンが生成する回答内であなたのブランドが言及されることを指します。そして、クリックなしで回答が届く場合、回答内で名前が挙がることが新しいランキング基準となります。

Generative Engine Optimization(GEO)とは、ChatGPT、Gemini、PerplexityのようなAIエンジンに対して、ブランドをアクセスしやすく、理解しやすく、信頼でき、実行可能なものにするための実践です。購入者がAIに直接質問する際、回答の中に含まれるブランドだけが存在するからです。
Riven Gao is the founder of GEOly AI, building the GEO (Generative Engine Optimization) platform that helps Shopify and DTC brands get seen, cited and recommended by AI engines like ChatGPT, Gemini and Perplexity. He writes about AI search, agentic commerce and brand growth in the AI era.
Jake Ward is a UK growth entrepreneur behind Mentions.so (AI-visibility tracking), the SEO agency Contact.so, Byword.ai and Kleo. Famous for the 2023 viral 'SEO heist', he has since become one of the loudest voices on LLM SEO — 'get cited, not clicked' — sharing data-driven takes on how brands win visibility in ChatGPT, Perplexity and Google AI. Featured here as a guest expert; views are his own.
The GEOly editorial team covers GEO (Generative Engine Optimization), AI search and agentic commerce — insights, benchmarks and playbooks that help Shopify and DTC brands get seen, cited and recommended by AI engines.
GEOly News tracks the daily signals shaping AI search, agentic commerce and AI advertising — what OpenAI, Google, Meta, Shopify, Stripe and PayPal ship, and what it means for globalizing brands that want to be seen, cited and recommended by AI engines.
The GEOly Platform team publishes buyer guides and hands-on breakdowns of GEO/AEO tooling for e-commerce and DTC brands — how to pick a stack, what to measure (AIGVR, Share of Voice, Share-of-Card), and how to turn AI visibility into orders across Shopify, Wix, BigCommerce, WooCommerce and Squarespace.
The GEOly AI SEO team publishes SEO and search-visibility playbooks for the AI era — technical SEO, on-page and content optimization, AEO/GEO fundamentals, and how to rank, get cited and recommended across Google, AI Overviews and AI engines like ChatGPT, Gemini and Perplexity.
The GEOly AI GEM (Generative Engine Marketing) team covers advertising in the AI era — AI search ads, ChatGPT/Perplexity ad formats, agentic commerce monetization, campaign strategy and measurement — helping globalizing brands turn AI visibility into paid growth.
One of the strongest technical voices on AI search, relevance engineering, query fan-out, vector retrieval, and the future of SEO.
Publishes practical investigations into Google AI Overviews, citation quality, algorithm updates, and spam risks.
Creates accessible checklists, videos, and interviews on AI search, ecommerce SERPs, and technical SEO.
Growth Memo is one of the strongest recurring research sources on AI visibility, SEO strategy, citations, and growth.
Early AEO thinker focused on how search and AI systems understand entities, brands, and knowledge graphs.
Publishes clear frameworks on GEO, content distribution, Reddit, and becoming a cited source in AI answers.
Publishes analysis on AI search volatility, citations, prompt testing, and answer-engine visibility.
Highly active with practical posts on GEO case studies, AI Overview scorecards, and new SEO metrics.
Long-time SEO leader now focused on entity-first AEO and tools for improving brand visibility in LLMs.
WordLift CEO, strong technical voice on knowledge graphs, structured data, semantic SEO, and LLM grounding.
Publishes sharp analysis on zero-click search, AI Overviews, brand memorability, and strategic SEO adaptation.
Known for hands-on reverse-engineering of how AI search systems discover, use, and cite information.
Publishes in-depth German and English work on LLMO, GEO, E-E-A-T, patents, and brand context optimization.
CMO of Peec AI, former Idealo/Searchmetrics leader, focused on enterprise-scale AI visibility and SEO operations.
Known for technical experiments, algorithm analysis, and data-driven SEO testing including AI visibility work.
Long-time Google quality and algorithm analyst now writing about SEO in the Gemini and AI Overview era.
Strong strategic voice on how AI changes discovery, metrics, and the SEO profession.
Blends practical SEO, question data, AI tooling, and podcast education for search marketers.
Known for deep semantic SEO and topical authority frameworks that map well to LLM retrieval and AI answers.
Active voice on brand, AI search, and how AI changes organic visibility.
Runs experiments around AI crawlers and hybrid engine optimization, useful for technical GEO operations.
Profound co-founder focused on Agent Experience and what happens after traditional SEO.
Active curator and commentator on generative AI, SEO news, LLM outputs, and relevance engineering.
Practical enterprise voice on unifying SEO, AEO, GEO, and search-everywhere strategies.
Technical SEO and IR-focused thinker whose work maps well to AI retrieval and entity understanding.
Strong technical voice on crawlability, rendering, web infrastructure, and LLM-accessible sites.
Advanced technical marketer with Shopify/Uber experience and strong conference presence on SEO engineering.
Publishes strong technical and enterprise SEO guides; important for fundamentals that still drive AI visibility.
Key voice on zero-click search, audience research, Google behavior, and the broader discovery shift.
Strategic SEO leader known for using data, AI, and search intelligence to connect organic work to business impact.
Known for evidence-led SEO experiments and practical updates on how brand, UX, and content affect visibility.
Publishes detailed posts and X threads on Google updates, AI Overviews, and site-level impacts.
Strong visual documentation of SERP and AI Overview feature changes, especially useful for ecommerce visibility.
Essential daily source for search updates, Google communications, and SEO community reactions.
Salsify co-founder and strong voice on product data, PXM, digital shelf, and agentic commerce readiness.
One of the best retail/ecommerce strategists covering AI-native consumers and agentic commerce disruption.
Forrester retail analyst frequently quoted on GenAI, retail media, and agentic shopping.
MIT IDE Digital Fellow quoted on trust, payments rules, liability, and governance in agentic commerce.
Chief AI Officer at enterprise AI firm SYRV.AI and author of The Chief AI Officer's Handbook, Jarrod writes about generative engine optimization from a strategic AI-leadership angle. He frames GEO as a boardroom-level shift rather than a channel tactic, showing how AI-first organizations rethink discovery.
A veteran strategy consultant who has advised The New York Times, Google, and Etsy, Tom now works at the intersection of AI and marketing at Alephic and runs the AI Search Leaders community and SEO MBA. His essays connect AI search to the bigger questions of web economics, consulting, and content strategy.
Head of Search Science at Moz and STAT, Tom is known for rigorous SERP and ranking-factor analysis and for turning messy data into clear conclusions. His recent work digs into AI Overviews, the 'Great Decoupling' of informational traffic, and what search data can — and can't — tell us about AI visibility.
Co-founder and CMO of Chicago agency Orbit Media and author of Content Chemistry, Andy has published 500+ articles and runs widely-cited original research on content and analytics. He argues the winning move in AI search is quality over quantity — original data that AI engines actually want to cite.
Director of Content Marketing at Ahrefs and formerly CMO at Animalz, Ryan documents how content teams put AI to work — from custom GPT workflows to content engineering with Claude Code. He writes candidly about when AI-generated content helps or hurts visibility in an era of AI Overviews and zero-click search.
Former CEO of Animalz and author of B2B Content Marketing Strategy, Devin now advises leaders as a fractional Chief Growth Officer and hosts the Don't Say Content podcast. She argues traditional content playbooks are failing and pushes a human-centered, community-driven reset tied directly to revenue.
Co-founder of Manchester SEO agency Search Theory and formerly Director of SEO at Candidsky, Sara brings 13+ years across search and content. She frames AI search as long-tail SEO with new interfaces, urging teams to actively test Gemini and Google's AI Mode rather than wait and watch.
Independent analyst and former eMarketer principal analyst, Andrew is one of the sharpest data-backed voices on retail media and ecommerce, and writes the Media, Ads + Commerce newsletter. He brings a skeptic's rigor to agentic-commerce hype, pressing on how much autonomy actually reshapes product research and purchases.
Nine-year SEO veteran turned AEO/GEO practitioner who founded Cairrot, an answer-engine-optimization analytics tool for agencies and SMBs. He is known for publicly sharing monthly AEO/GEO campaign KPIs across SaaS, fintech, industrials, and professional-services verticals.
Google's long-standing Search Advocate, based in Switzerland, who bridges Google Search engineering and the web community. His guidance on indexing, structured data, and content quality remains foundational for keeping sites visible as AI features reshape search.
Former Senior SEO Scientist at Moz and marketing manager at Hugging Face, now an AI educator and international keynote speaker. She is known for translating machine-learning and LLM concepts into hands-on tactics that non-technical marketers and SEOs can actually apply.
Co-founder and Chief Data Scientist at Trust Insights and co-host of the Marketing Over Coffee podcast, prolific on generative AI, analytics, and marketing data science. He is a leading voice on measuring AI's real business impact—from generative search to dark-funnel influence.
Co-founder of Clearscope, the content-optimization platform for high-quality editorial teams, and a prominent voice on topical authority and semantic relevance. He argues that deep, well-structured topical coverage—not volume—is what gets content retrieved and cited by AI answers.
New York–based SEO consultant, viral video creator, and founder of Sturm Media, known for his 'Compact Keywords' methodology that targets low-competition, high-intent terms. A prominent build-in-public creator who teaches how YouTube and video become durable discovery and citation assets.
Senior SEO and organic-growth specialist at Grey (YC W22) and a Lumar contributor with detailed, practical recommendations on schema, query fan-out, evidence-rich content, and multimodal optimization for AI search. A frequent BrightonSEO speaker on making sites AI-citable.
Senior partner at McKinsey and a global leader of the firm's payments work, based in San Francisco. She is a leading voice on how agentic commerce reshapes authentication, fraud, subscriptions, and top-of-wallet dynamics as AI agents begin transacting on consumers' behalf.
Founder and managing partner of NYC agency Primary Position, with 20+ years in technical and enterprise SEO. A no-hype practitioner voice on LLM-powered search, AI Overview tracking, and GEO for B2B and cybersecurity brands.
Longtime Analyst on Google's Search Relations team and an official voice on crawling, indexing, and site quality. His guidance on how Googlebot discovers and renders pages underpins the technical basics of getting included in AI answers.
Independent technical SEO consultant and former Head of SEO at Yoast, known for sharp opinions on structured data, web performance, and web standards. A leading voice on the site architecture brands need to stay discoverable as search shifts to AI.
Co-founder of Smarty.Marketing and a two-decade SEO and content veteran with wide community reach. She publishes a weekly SEO & AI (GEO/AEO) newsletter and is a go-to voice on Reddit marketing and answer-ready content.
Growth advisor to top internet brands (SurveyMonkey, Shutterstock, Quora, Zendesk) and author of Product-Led SEO. He writes the widely-read "The Future of SEO & AEO" newsletter, arguing that AI search rewards product-led strategy and brand intent over keyword volume.
Founder and CMO of TrioSEO and a serial entrepreneur (prior exit: FreeUp). He publishes practical, repeatable SEO systems and AI-tool commentary aimed at founders and B2B operators looking to build predictable organic growth.
Berlin-based senior SEO strategist specializing in technical and international SEO for B2B SaaS. A Lumar contributor, she argues that brand authority, digital PR, and trust—not content alone—are what earn visibility and citations in AI search.
Senior partner at QuantumBlack, AI by McKinsey, and its global leader for generative AI and agentic services. Co-author of McKinsey's agentic-commerce research, he is a leading voice on agent-ready infrastructure, APIs, data interoperability, and governance for the AI-agent era.
CEO of EWR Digital and longtime host of The Best SEO Podcast, where he interviews search leaders. Creator of the LLM Visibility Stack, focused on measurement frameworks for brand presence in AI answers.
Google Search Relations developer advocate in Zurich and one of the most trusted voices on rendering, JavaScript, and how crawlers actually see a page — increasingly relevant as many AI crawlers render far less than Googlebot.
Founder of the 5,000+ member Women in Tech SEO community and technical SEO consultancy Crawlina; a leading community builder and go-to voice for technical SEO training, conferences, and expert roundups.
Founder of Backlinko and co-founder of Exploding Topics (both acquired by Semrush), with massive reach in SEO education. Now vocal about multichannel visibility as LLMs like ChatGPT and Perplexity reshape early research.
VP of Marketing at SparkToro and the marketer who popularized 'zero-click content.' Co-author of Zero Click Marketing with Rand Fishkin, and a leading voice on audience research and platform-native distribution.
Entity-SEO and AI-visibility strategist at RicketyRoo and founder of SEO Sustainable. Creator of the Mention Rate tool and a Topic Entity Schema generator, she argues brands should stop chasing prompts and start tracking entity presence.
Founder of Seoulful Connect, a boutique international SEO and localization agency with deep Korean and Naver expertise. Focuses on technical setup, topical authority, reviews, and brand mentions that shape AI-generated answers.
Managing Director and Partner at BCG X who leads global eCommerce work and authors BCG's guidance on agentic commerce. Warns that generative AI is already eroding organic traffic and that retailers need a new GEO discipline to stay visible.
Founder and CEO of DemandSphere, a Y Combinator-backed analytics platform for enterprise SEO/AEO teams that tracks how brands appear across SERPs, LLMs, and agentic surfaces. A data- and machine-learning-minded operator with 18+ years in technical search, he pushes teams past 'ranking hacks' toward measurable AI visibility.
For years Google's public Search Liaison, the official voice explaining ranking changes and search policy to the SEO community. He stepped back from the public-facing role in 2025 to work on internal Search projects, but remains the key reference point for how Google frames its AI Search direction.
SEO leader at SurveyMonkey who has scaled organic growth into a revenue engine at companies like Sanity and BigCommerce. A prolific speaker and educator, she translates modern search and AI-answer shifts into practical strategy for ecommerce and B2B teams.
Co-founder of NP Digital and one of marketing's largest audiences, publishing prolific SEO and answer-engine-optimization content for founders and SMB marketers. His reach makes him a useful bellwether for how AEO ideas go mainstream.
Director and Head of SEO at Chewy, leading enterprise organic search across a vast, competitive product catalog. With 20+ years running in-house and agency programs, he's a go-to voice on scaling AI-search visibility for large ecommerce and marketplace sites.
Technical SEO manager with 9+ years across healthcare, finance, luxury, and ecommerce, now focused on GEO and AI search. She emphasizes structured content, well-formed headings, real user questions, and first-party data as the foundation for multi-channel AI visibility.
Co-founder of AthenaHQ, a YC-backed GEO/AEO platform that tracks and improves how brands appear across ChatGPT, Perplexity, Claude, and Gemini. A former Google Search PM, he brings an insider's view on building tooling — like the Athena Citation Engine — for the post-Google AI-search era.
Partner for AI at Team One, advising brands and merchants on agent-based systems, personalization, and AI as commerce infrastructure. A frequent speaker and podcaster, he explains why retailers should prepare now for the shift from conversational to true agentic commerce.
Creator of the open-source advertools Python package (3.5M+ downloads) and a leading voice on data science for SEO — crawling, log-file analysis, and SERP data, now applied to auditing AI crawler access and citation behavior at scale.
Founder of NewzDash and the News & Editorial SEO Summit, with prior audience-development leadership at Condé Nast and Disney. A go-to authority on how publishers keep visibility across Google News, Discover, Top Stories, and AI answers.
Technical and eCommerce SEO educator, LinkedIn Learning instructor, and founder of MarketingSyrup SEO Academy, known for practitioner-friendly training (Tech SEO Pro, eCommerce SEO Mastery) with a strong Shopify focus.
Ahrefs CMO who helped bootstrap the company past $100M ARR through content. A widely-followed voice on SEO strategy and the SEO-to-GEO shift, arguing the fundamentals — exhaustive first-party content plus credible third-party coverage — still win in AI search.
Leads IBM's Inbound organic-growth program — SEO, YouTube, newsletters, and podcasts — and argues that in an AI-disrupted world a diversified owned-media system is more durable than any single channel.
New York-based SEO and content strategist with ~20 years across agency and in-house teams, focused on AI-search optimization and using real user questions (Reddit, People-Also-Ask style) to earn AEO mentions and citations.
Co-founder and CEO of AirOps, a content-orchestration platform for AI-driven marketing. Advocates 'content engineering' — multi-step AI workflows with data and human review — as the way to produce content that gets cited and scales without slop.
Leads commerce and retail-media research at the IAB (previously a decade at Forrester) and a prominent voice on the 'agentic shelf' — catalog enrichment, GEO inside LLMs, and why AI first helps shoppers narrow choices and reduce evaluation effort.
Longtime SEO and web-analytics consultant known for making dense data accessible through clean dashboards and visualizations. A go-to voice for turning analytics into decisions, now focused on AI, data engineering, and measuring what actually matters.
Former International Digital Director at Ringier and 2022 SEO World Champion, now an independent consultant and keynote speaker on AI-first search, entity optimization, and smart content distribution. Regularly frames how retrieval-based LLM search reshapes classic SEO across every discovery surface.
SaaS and B2B content strategist known for building topic clusters and topical authority, now leading content at Moz. A strong voice on turning keyword-led content into citation-worthy expertise that AI answer engines can trust and cite.
The educator behind Ahrefs' YouTube channel, which he grew from roughly 10k to 600k+ subscribers with practical, step-by-step SEO tutorials. A natural fit for teaching GEO through tactical, video-first workflows that operators can actually follow.
Co-founder and CTO of crawler-and-log platform JetOctopus, drawing on billions of crawled pages and log lines to advise on enterprise technical SEO. Focused on how crawler data and AI-assisted internal linking keep large sites discoverable by search engines and LLMs.
SEO strategist and Lumar contributor who frames GEO/AEO around preference and trust rather than position—arguing brands win when AI chooses them because it can trust their content across Reddit, YouTube, Wikipedia, and social. A sharp source on cross-ecosystem discovery.
Serial ecommerce entrepreneur—founder of ChannelAdvisor, now CEO of ReFiBuy—and prolific podcaster behind the Jason & Scot Show and Retailgentic. A self-described agentic-commerce maximalist who interviews retail and AI-shopping leaders on how agents will reshape retail media and buying.
Founder and CEO of SearchPilot (spun out of Distilled), Will pioneered large-scale SEO A/B testing and brings hard experimental discipline to a field full of untested claims. Essential for teams that want to validate GEO changes rather than guess.
Head of AI Search & SEO Communications at Wix, Crystal translates schema, structured content, and AI search into accessible guidance for practitioners and small businesses. A prolific speaker at Google Search Central, BrightonSEO, and Moz on staying visible in generative search.
Director of Digital Strategy at local-SEO agency RicketyRoo and a frequent conference speaker, Amanda focuses on reviews, Google Business Profile, and entity consistency across surfaces — the groundwork for showing up in AI local recommendations.
Head of Content at Ahrefs, Joshua turns SEO fundamentals into clear, widely-used guides, audits, and templates. A go-to reference for translating GEO basics into repeatable content checklists.
Organic growth leader (Hims & Hers, formerly HubSpot) known for her 'Heavy Hitter' framework that re-tiers pages by conversion value rather than traffic. A strong voice for prioritizing revenue over vanity metrics as zero-click AI search erodes clicks.
Award-winning SEO and content strategist (Wise) and co-founder of B-DigitalUK, Rejoice champions fact-based, semantically rich content built to be cited — not just ranked. A frequent Lumar and Wix contributor on structured, authoritative content.
Founder and CEO of RMW Commerce Consulting and host of The Watson Weekly, Rick is an independent ecommerce and marketplaces analyst read by tens of thousands of retail executives. Useful for commerce infrastructure, merchant strategy, and preparing for AI-mediated product discovery.
Evan Bailyn is the founder and CEO of First Page Sage, an SEO and content firm he started in 2009 and grew into one of the largest thought-leadership SEO agencies in the US. In 2023 his firm began offering Generative Engine Optimization (GEO), the practice of getting brands recommended by generative engines like ChatGPT, Perplexity, and Gemini, and he is frequently cited as an early popularizer of the term. He is a best-selling author and speaker who has lectured on SEO and AI search at universities including Stanford.
Craig Campbell is a Glasgow-based SEO consultant and trainer with over 20 years in search, running consultancy and training alongside his agency work. He is best known for his large YouTube channel, Craig Campbell SEO, where he publishes practical tutorials on SEO, link building, affiliate marketing, and website flipping. He is a frequent conference speaker at events such as Affiliate World and Chiang Mai SEO.
Stephan Spencer is co-author of the O'Reilly classic The Art of SEO, and author of Google Power Search and Social eCommerce. He founded the SEO agency Netconcepts in 1995 and grew it internationally before selling it in 2010, and now works as a consultant, speaker, and podcast host (Marketing Speak and Get Yourself Optimized). His work centers on durable, fundamentals-driven SEO strategy.