Category AI Visibility Report
Utility Knives AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,388
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Utility Knives across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,388 AI queries per month.
- Milwaukee leads the AI shelf with 22.3% of brand mentions, followed by Olfa (10.9%) and Stanley (7.4%). The top three hold 40.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Heavy duty utility knives” (top keyword “heavy duty utility knives”, ~880 searches/mo).
- AI answers lean on reddit.com most (33.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Milwaukee | 816 | 22.3% |
| 2 | Olfa | 401 | 10.9% |
| 3 | Stanley | 271 | 7.4% |
| 4 | DEWALT | 229 | 6.2% |
| 5 | Slice | 196 | 5.3% |
| 6 | Crescentt | 149 | 4.1% |
| 7 | Gerber | 118 | 3.2% |
| 8 | Klein | 116 | 3.2% |
| 9 | Vargo Outdoors | 90 | 2.5% |
| 10 | X-Acto | 75 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Heavy duty utility knives | ≈2,738 | heavy duty utility knives | 880 |
| Safety utility knives | ≈2,650 | self-retracting utility knives | 1,000 |
| Craft utility knives | — | exacto knife | 49,500 |
| EDC utility knives | — | edc utility knives | 1,600 |
| Drywall utility knives | — | drywall knife | 12,100 |
| Retractable utility knives | — | retractable utility knife | 9,900 |
| Folding utility knives | — | folding utility knife | 8,100 |
| Fixed blade utility knives | — | carpet knife | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 171 | 33.9% |
| protoolreviews.com | 106 | 21% |
| knifecenter.com | 82 | 16.2% |
| bobvila.com | 33 | 6.5% |
| olfa.com | 18 | 3.6% |
| homedepot.com | 16 | 3.2% |
| journeymanhq.com | 12 | 2.4% |
| lowes.com | 8 | 1.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for utility knives?
Over the last 30 days the top brands by AI mention share are: Milwaukee (22.3%), Olfa (10.9%), Stanley (7.4%), DEWALT (6.2%), Slice (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about utility knives?
GEOly estimates ~5,388 AI queries per month in this category across 8 buyer topics, led by “Heavy duty utility knives”.
Which sources do AI engines cite for utility knives?
The most-cited domains are: reddit.com, protoolreviews.com, knifecenter.com, bobvila.com, olfa.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.