Category AI Visibility Report
Hammers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈13,661
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Hammers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 13,661 AI queries per month.
- Estwing leads the AI shelf with 21.5% of brand mentions, followed by Vaughan & Bushnell (8.5%) and Siletto (7.4%). The top three hold 37.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Roofing hammers” (top keyword “roofing hammer”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (31.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Estwing | 1,016 | 21.5% |
| 2 | Vaughan & Bushnell | 401 | 8.5% |
| 3 | Siletto | 349 | 7.4% |
| 4 | Milwaukee | 297 | 6.3% |
| 5 | Martinez | 251 | 5.3% |
| 6 | Fretz Design | 143 | 3% |
| 7 | Picard | 136 | 2.9% |
| 8 | DEWALT | 111 | 2.3% |
| 9 | Fiskars | 103 | 2.2% |
| 10 | Crescentt | 94 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Roofing hammers | ≈5,789 | roofing hammer | 4,400 |
| Drywall hammers | ≈4,879 | drywall hammer | 3,600 |
| Dead blow hammers | ≈2,993 | dead blow hammers | 14,800 |
| Chipping hammers | — | chipping hammer | 12,100 |
| Best hammers | — | hammer | 110,000 |
| Framing hammers | — | framing hammers | 12,100 |
| Blacksmith hammers | — | blacksmith hammer | 5,400 |
| Planishing hammers | — | bossing hammers | 5,400 |
| Geology hammers | — | geology hammers | 8,100 |
| Slide hammers | — | slide hammer | 14,800 |
| Ball peen hammers | — | ball peen hammer | 33,100 |
| Claw hammers | — | claw hammer | 22,200 |
| Sledge hammers | — | sledge hammer | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 257 | 31.2% |
| protoolreviews.com | 100 | 12.1% |
| thisoldhouse.com | 77 | 9.3% |
| estwing.com | 62 | 7.5% |
| bobvila.com | 55 | 6.7% |
| homedepot.com | 44 | 5.3% |
| harborfreight.com | 27 | 3.3% |
| lowes.com | 25 | 3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hammers?
Over the last 30 days the top brands by AI mention share are: Estwing (21.5%), Vaughan & Bushnell (8.5%), Siletto (7.4%), Milwaukee (6.3%), Martinez (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hammers?
GEOly estimates ~13,661 AI queries per month in this category across 13 buyer topics, led by “Roofing hammers”.
Which sources do AI engines cite for hammers?
The most-cited domains are: reddit.com, protoolreviews.com, thisoldhouse.com, estwing.com, bobvila.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.