Category AI Visibility Report
Lighters AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈29,966
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Lighters across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 29,966 AI queries per month.
- Zippo leads the AI shelf with 29.2% of brand mentions, followed by BIC (15.4%) and Xikar (3.8%). The top three hold 48.4% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Cigarette lighters” (top keyword “cigarette lighters”, ~12,100 searches/mo).
- AI answers lean on reddit.com most (39.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Zippo | 1,516 | 29.2% |
| 2 | BIC | 800 | 15.4% |
| 3 | Xikar | 195 | 3.8% |
| 4 | Clipper | 185 | 3.6% |
| 5 | IM Corona | 177 | 3.4% |
| 6 | Coghlan's | 168 | 3.2% |
| 7 | S.T. Dupont | 141 | 2.7% |
| 8 | IMCO | 133 | 2.6% |
| 9 | SOTO Outdoors | 89 | 1.7% |
| 10 | Blazer | 89 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Cigarette lighters | ≈11,229 | cigarette lighters | 12,100 |
| Long lighters | ≈9,703 | grill lighters | 6,600 |
| Pipe lighters | ≈9,034 | pipe lighters | 4,400 |
| Outdoor lighters | — | outdoor lighters | 60,500 |
| Fluid lighters | — | zippo lighter | 90,500 |
| Novelty lighters | — | cool lighters | 9,900 |
| Electric lighters | — | electric lighter | 14,800 |
| Butane lighters | — | butane lighters | 14,800 |
| Disposable lighters | — | bic lighters company | 40,500 |
| Torch lighters | — | torches lighters | 40,500 |
| Refillable lighters | — | refillable butane lighters | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 364 | 39.9% |
| zippo.com | 114 | 12.5% |
| outdoorlife.com | 84 | 9.2% |
| bic.com | 43 | 4.7% |
| fieldandstream.com | 33 | 3.6% |
| munchmakers.com | 30 | 3.3% |
| mycigarsite.com | 28 | 3.1% |
| wilsonhauscandles.com | 23 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for lighters?
Over the last 30 days the top brands by AI mention share are: Zippo (29.2%), BIC (15.4%), Xikar (3.8%), Clipper (3.6%), IM Corona (3.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lighters?
GEOly estimates ~29,966 AI queries per month in this category across 11 buyer topics, led by “Cigarette lighters”.
Which sources do AI engines cite for lighters?
The most-cited domains are: reddit.com, zippo.com, outdoorlife.com, bic.com, fieldandstream.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.