Category AI Visibility Report
Step Stools AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,259
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Step Stools across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,259 AI queries per month.
- Gorilla leads the AI shelf with 13.7% of brand mentions, followed by Cosco (11.7%) and Rubbermaid (7.8%). The top three hold 33.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “chair step stools” (top keyword “chair step stools”, ~1,300 searches/mo).
- AI answers lean on bobvila.com most (34.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Gorilla | 690 | 13.7% |
| 2 | Cosco | 593 | 11.7% |
| 3 | Rubbermaid | 396 | 7.8% |
| 4 | Little Giant | 258 | 5.1% |
| 5 | Xtend+Climb | 134 | 2.7% |
| 6 | Kobalt | 100 | 2% |
| 7 | HBTower | 98 | 1.9% |
| 8 | Camco | 94 | 1.9% |
| 9 | Stander | 91 | 1.8% |
| 10 | AmeriHome Santa Fe Collection | 90 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| chair step stools | ≈1,858 | chair step stools | 1,300 |
| step stools for trucks | ≈1,841 | step stools for trucks | 720 |
| heavy duty step stools | ≈1,560 | heavy duty step stools | 1,300 |
| 3 step step stools | — | three step stools | 3,600 |
| toilet step stools | — | toilet step stools | 1,900 |
| wooden step stools | — | step stools wood | 8,100 |
| step stools with handles | — | step stools with handles | 2,900 |
| step stools for beds | — | step stools for beds | 2,900 |
| folding step stools | — | foldable step stools | 33,100 |
| best step stools | — | step stools | 60,500 |
| 2 step step stools | — | 2 step stools | 2,900 |
| 1 step step stools | — | one step stools | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| bobvila.com | 187 | 34.4% |
| homedepot.com | 52 | 9.6% |
| reddit.com | 45 | 8.3% |
| lowes.com | 35 | 6.4% |
| elderlifefinancial.com | 33 | 6.1% |
| thespruce.com | 27 | 5% |
| walmart.com | 23 | 4.2% |
| etrailer.com | 19 | 3.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for step stools?
Over the last 30 days the top brands by AI mention share are: Gorilla (13.7%), Cosco (11.7%), Rubbermaid (7.8%), Little Giant (5.1%), Xtend+Climb (2.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about step stools?
GEOly estimates ~5,259 AI queries per month in this category across 12 buyer topics, led by “chair step stools”.
Which sources do AI engines cite for step stools?
The most-cited domains are: bobvila.com, homedepot.com, reddit.com, lowes.com, elderlifefinancial.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.