Category AI Visibility Report
Hair Sprays AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈8,220
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Hair Sprays across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 8,220 AI queries per month.
- Kenra leads the AI shelf with 10.7% of brand mentions, followed by Color Wow (5.6%) and L'Oréal Paris (4.7%). The top three hold 21% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “shine hair sprays” (top keyword “shine sprays for hair”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (22.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Kenra | 458 | 10.7% |
| 2 | Color Wow | 239 | 5.6% |
| 3 | L'Oréal Paris | 202 | 4.7% |
| 4 | Living Proof | 198 | 4.6% |
| 5 | Amika | 175 | 4.1% |
| 6 | CURLSMITH | 174 | 4.1% |
| 7 | Oribe | 167 | 3.9% |
| 8 | Elnett | 141 | 3.3% |
| 9 | Verb | 130 | 3% |
| 10 | Pantene | 126 | 2.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| shine hair sprays | ≈2,804 | shine sprays for hair | 4,400 |
| hair sprays for curly hair | ≈2,726 | sprays for curly hair | 2,900 |
| hair sprays that hold curls | ≈2,690 | best hair sprays to hold curls | 1,600 |
| temporary hair color sprays | — | temporary hair color spray | 18,100 |
| sea salt hair sprays | — | sea salt sprays for hair | 22,200 |
| heat protectant hair sprays | — | heat protectant sprays for hair | 33,100 |
| detangling hair sprays | — | detangling sprays for hair | 8,100 |
| volumizing hair sprays | — | hair sprays for volume | 6,600 |
| alcohol-free hair sprays | — | alcohol-free hair sprays | 5,400 |
| hair sprays for fine hair | — | volumizing hair sprays for thin hair | 2,400 |
| best hair sprays | — | hairspray | 110,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 145 | 22.6% |
| allure.com | 126 | 19.6% |
| marieclaire.com | 79 | 12.3% |
| vogue.com | 55 | 8.6% |
| lorealparisusa.com | 38 | 5.9% |
| whowhatwear.com | 38 | 5.9% |
| glamour.com | 25 | 3.9% |
| ulta.com | 18 | 2.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hair sprays?
Over the last 30 days the top brands by AI mention share are: Kenra (10.7%), Color Wow (5.6%), L'Oréal Paris (4.7%), Living Proof (4.6%), Amika (4.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hair sprays?
GEOly estimates ~8,220 AI queries per month in this category across 11 buyer topics, led by “shine hair sprays”.
Which sources do AI engines cite for hair sprays?
The most-cited domains are: reddit.com, allure.com, marieclaire.com, vogue.com, lorealparisusa.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.