Category AI Visibility Report
Hair Masks AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,559
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Hair Masks across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,559 AI queries per month.
- Briogeo leads the AI shelf with 10.6% of brand mentions, followed by Amika (9.2%) and K18 (8.7%). The top three hold 28.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “hair masks for frizzy hair” (top keyword “hair masks for frizzy hair”, ~1,600 searches/mo).
- AI answers lean on allure.com most (29% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Briogeo | 452 | 10.6% |
| 2 | Amika | 393 | 9.2% |
| 3 | K18 | 371 | 8.7% |
| 4 | Olaplex | 327 | 7.6% |
| 5 | Shea Moisture | 242 | 5.7% |
| 6 | Kérastase | 235 | 5.5% |
| 7 | Moroccanoil | 211 | 4.9% |
| 8 | Redken | 114 | 2.7% |
| 9 | Mielle | 111 | 2.6% |
| 10 | Verb | 107 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| hair masks for frizzy hair | ≈2,302 | hair masks for frizzy hair | 1,600 |
| hair masks for low porosity hair | ≈2,257 | low porosity hair masks | 1,600 |
| hair masks for growth | — | hair mask for growth | 12,100 |
| hair masks for bleached hair | — | hair masks for bleached hair | 1,900 |
| hair masks for damaged hair | — | hair mask for damaged hair | 18,100 |
| best hair masks | — | k18 hair masks | 60,500 |
| protein hair masks | — | hair masks with keratin | 3,600 |
| hair masks for curly hair | — | deep conditioner for curly hair | 14,800 |
| hair masks for natural hair | — | hair masks for natural hair | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 186 | 29% |
| glamour.com | 99 | 15.4% |
| reddit.com | 72 | 11.2% |
| healthline.com | 49 | 7.6% |
| nih.gov | 30 | 4.7% |
| prevention.com | 29 | 4.5% |
| vogue.com | 27 | 4.2% |
| whowhatwear.com | 23 | 3.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hair masks?
Over the last 30 days the top brands by AI mention share are: Briogeo (10.6%), Amika (9.2%), K18 (8.7%), Olaplex (7.6%), Shea Moisture (5.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hair masks?
GEOly estimates ~4,559 AI queries per month in this category across 9 buyer topics, led by “hair masks for frizzy hair”.
Which sources do AI engines cite for hair masks?
The most-cited domains are: allure.com, glamour.com, reddit.com, healthline.com, nih.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.