Category AI Visibility Report
Hair Gels AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,264
Est. AI queries / month
6
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 6 buyer topics in Hair Gels across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,264 AI queries per month.
- Ouidad leads the AI shelf with 7.3% of brand mentions, followed by CURLSMITH (6.8%) and Not Your Mother's (5.3%). The top three hold 19.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “hair gels for natural hair” (top keyword “natural hair gels”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (32.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Ouidad | 231 | 7.3% |
| 2 | CURLSMITH | 216 | 6.8% |
| 3 | Not Your Mother's | 168 | 5.3% |
| 4 | Mielle | 148 | 4.7% |
| 5 | Shea Moisture | 119 | 3.8% |
| 6 | Kinky-Curly | 111 | 3.5% |
| 7 | The Doux | 106 | 3.4% |
| 8 | Odele | 103 | 3.3% |
| 9 | Pattern Beauty | 102 | 3.2% |
| 10 | Uncle Funky's Daughter | 101 | 3.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| hair gels for natural hair | ≈1,160 | natural hair gels | 1,900 |
| hair gels for low porosity hair | ≈1,104 | gels for low porosity hair | 210 |
| best hair gels | — | hair gel | 33,100 |
| hair gels for fine hair | — | hair gels for fine hair | 720 |
| hair gels for curly hair | — | curly hair gel | 14,800 |
| natural hair gels | — | natural gels for hair | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 175 | 32.2% |
| allure.com | 66 | 12.1% |
| marieclaire.com | 39 | 7.2% |
| glamour.com | 37 | 6.8% |
| homewisereview.com | 27 | 5% |
| curlsmith.com | 27 | 5% |
| vogue.com | 18 | 3.3% |
| finefitbody.com | 17 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hair gels?
Over the last 30 days the top brands by AI mention share are: Ouidad (7.3%), CURLSMITH (6.8%), Not Your Mother's (5.3%), Mielle (4.7%), Shea Moisture (3.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hair gels?
GEOly estimates ~2,264 AI queries per month in this category across 6 buyer topics, led by “hair gels for natural hair”.
Which sources do AI engines cite for hair gels?
The most-cited domains are: reddit.com, allure.com, marieclaire.com, glamour.com, homewisereview.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.