Category AI Visibility Report
Bar Soaps AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,799
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Bar Soaps across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,799 AI queries per month.
- Dove leads the AI shelf with 20.6% of brand mentions, followed by CeraVe (9.6%) and Vanicream (8.3%). The top three hold 38.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “handmade bar soaps” (top keyword “handmade bar soaps”, ~1,600 searches/mo).
- AI answers lean on nbcnews.com most (16.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Dove | 960 | 20.6% |
| 2 | CeraVe | 449 | 9.6% |
| 3 | Vanicream | 389 | 8.3% |
| 4 | Cetaphil | 283 | 6.1% |
| 5 | DIAL | 207 | 4.4% |
| 6 | Dr. Bronner's | 207 | 4.4% |
| 7 | SQUATCH Industries | 161 | 3.4% |
| 8 | KIRKS | 80 | 1.7% |
| 9 | Safeguard | 79 | 1.7% |
| 10 | Claus Porto | 75 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| handmade bar soaps | ≈1,065 | handmade bar soaps | 1,600 |
| luxury bar soaps | ≈1,045 | luxury bar soaps | 1,000 |
| beauty bar soaps | ≈689 | dove bar soaps | 22,200 |
| bar soaps for face | — | bar soaps for face | 1,300 |
| antibacterial bar soaps | — | antibacterial bar soaps | 12,100 |
| unscented bar soaps | — | unscented bar soaps | 1,900 |
| moisturizing bar soaps | — | moisturizing bar soaps | 9,900 |
| best bar soaps | — | bar soaps | 14,800 |
| natural bar soaps | — | natural bar soaps | 8,100 |
| bar soaps for men | — | men's bar soaps | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nbcnews.com | 95 | 16.5% |
| reddit.com | 79 | 13.7% |
| dove.com | 64 | 11.1% |
| aad.org | 40 | 7% |
| vanicream.com | 36 | 6.3% |
| consumerreports.org | 33 | 5.7% |
| fda.gov | 32 | 5.6% |
| nih.gov | 21 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for bar soaps?
Over the last 30 days the top brands by AI mention share are: Dove (20.6%), CeraVe (9.6%), Vanicream (8.3%), Cetaphil (6.1%), DIAL (4.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about bar soaps?
GEOly estimates ~2,799 AI queries per month in this category across 10 buyer topics, led by “handmade bar soaps”.
Which sources do AI engines cite for bar soaps?
The most-cited domains are: nbcnews.com, reddit.com, dove.com, aad.org, vanicream.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.