Category AI Visibility Report
Deodorants AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈20,748
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Deodorants across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 20,748 AI queries per month.
- Dove leads the AI shelf with 18.9% of brand mentions, followed by Native (14.4%) and Vanicream (8.2%). The top three hold 41.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Spray deodorants” (top keyword “dove deodorant spray”, ~22,200 searches/mo).
- AI answers lean on allure.com most (17.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Dove | 1,004 | 18.9% |
| 2 | Native | 766 | 14.4% |
| 3 | Vanicream | 438 | 8.2% |
| 4 | Degree | 420 | 7.9% |
| 5 | Secret | 397 | 7.5% |
| 6 | Certain Dri | 242 | 4.5% |
| 7 | Humble Brands | 175 | 3.3% |
| 8 | Nécessaire | 167 | 3.1% |
| 9 | Almay | 129 | 2.4% |
| 10 | Mitchum | 123 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Spray deodorants | ≈9,348 | dove deodorant spray | 22,200 |
| Alcohol-free deodorants | ≈6,900 | alcohol free deodorant | 6,600 |
| Baking soda-free deodorants | ≈4,500 | arm and hammer deodorant | 18,100 |
| Antiperspirant deodorants | — | deodorants with antiperspirants | 49,500 |
| Best deodorants | — | deodorants | 201,000 |
| Deodorants for sensitive skin | — | sensitive skin deodorants | 18,100 |
| Aluminum-free deodorants | — | aluminum free deodorant | 201,000 |
| Fragrance-free deodorants | — | fragrance free deodorant | 12,100 |
| Travel-size deodorants | — | travel size deodorants | 9,900 |
| Whole body deodorants | — | saltair deodorant | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 176 | 17.5% |
| reddit.com | 160 | 15.9% |
| aad.org | 106 | 10.5% |
| nbcnews.com | 70 | 6.9% |
| target.com | 47 | 4.7% |
| prevention.com | 44 | 4.4% |
| vanicream.com | 44 | 4.4% |
| dove.com | 37 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for deodorants?
Over the last 30 days the top brands by AI mention share are: Dove (18.9%), Native (14.4%), Vanicream (8.2%), Degree (7.9%), Secret (7.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about deodorants?
GEOly estimates ~20,748 AI queries per month in this category across 10 buyer topics, led by “Spray deodorants”.
Which sources do AI engines cite for deodorants?
The most-cited domains are: allure.com, reddit.com, aad.org, nbcnews.com, target.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.