Category AI Visibility Report
Toothpaste AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈26,782
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Toothpaste across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 26,782 AI queries per month.
- Sensodyne leads the AI shelf with 17.6% of brand mentions, followed by Colgate (15.4%) and Crest (11.2%). The top three hold 44.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “toothpaste for children” (top keyword “toothpaste for children's”, ~12,100 searches/mo).
- AI answers lean on ada.org most (33% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Sensodyne | 592 | 17.6% |
| 2 | Colgate | 516 | 15.4% |
| 3 | Crest | 375 | 11.2% |
| 4 | Boka | 272 | 8.1% |
| 5 | Davids | 166 | 4.9% |
| 6 | RiseWell | 138 | 4.1% |
| 7 | Thera | 91 | 2.7% |
| 8 | Himalaya | 78 | 2.3% |
| 9 | CloSYS | 72 | 2.1% |
| 10 | Tom's of Maine | 61 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| toothpaste for children | ≈17,482 | toothpaste for children's | 12,100 |
| travel size toothpaste | ≈9,300 | size of travel toothpaste | 12,100 |
| whitening toothpaste | — | whiten teeth toothpaste | 60,500 |
| toothpaste for sensitive teeth | — | sensodyne toothpaste | 74,000 |
| best toothpaste | — | toothpaste toothpaste | 90,500 |
| hydroxyapatite toothpaste | — | hydroxyapatite toothpaste | 90,500 |
| SLS-free toothpaste | — | sls free toothpaste | 33,100 |
| fluoride-free toothpaste | — | toothpaste free of fluoride | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| ada.org | 219 | 33% |
| nih.gov | 169 | 25.5% |
| reddit.com | 73 | 11% |
| newmouth.com | 50 | 7.5% |
| nbcnews.com | 24 | 3.6% |
| boka.com | 21 | 3.2% |
| healthline.com | 15 | 2.3% |
| washingtonpost.com | 11 | 1.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for toothpaste?
Over the last 30 days the top brands by AI mention share are: Sensodyne (17.6%), Colgate (15.4%), Crest (11.2%), Boka (8.1%), Davids (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about toothpaste?
GEOly estimates ~26,782 AI queries per month in this category across 8 buyer topics, led by “toothpaste for children”.
Which sources do AI engines cite for toothpaste?
The most-cited domains are: ada.org, nih.gov, reddit.com, newmouth.com, nbcnews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.