Category AI Visibility Report
Personal Care AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈672,699
Est. AI queries / month
823
Buyer topics monitored
754
Brands on the AI shelf
109
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 823 buyer topics in Personal Care across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 672,699 AI queries per month.
- CeraVe leads the AI shelf with 1.4% of brand mentions, followed by Crest (1.2%) and Dove (0.9%). The top three hold 3.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Henna hair dye” (top keyword “henna in hair dye”, ~33,100 searches/mo).
- AI answers lean on reddit.com most (18.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | CeraVe | 4,559 | 1.4% |
| 2 | Crest | 3,847 | 1.2% |
| 3 | Dove | 3,003 | 0.9% |
| 4 | KISS | 2,801 | 0.9% |
| 5 | Vanicream | 2,598 | 0.8% |
| 6 | La Roche-Posay | 2,480 | 0.8% |
| 7 | Philips | 2,275 | 0.7% |
| 8 | CVS | 2,208 | 0.7% |
| 9 | DASHING DIVA | 2,065 | 0.6% |
| 10 | Earthlite | 1,997 | 0.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Henna hair dye | ≈53,178 | henna in hair dye | 33,100 |
| Demi-permanent hair dye | ≈34,172 | demi-permanent hair dye | 49,500 |
| vegan shampoos | ≈22,162 | vegan shampoos | 27,100 |
| shampoos for men | ≈19,683 | best shampoo for men | 22,200 |
| shampoos with salicylic acid | ≈18,350 | salicylic acid shampoo | 14,800 |
| toothpaste for children | ≈17,482 | toothpaste for children's | 12,100 |
| talc free dry shampoos | ≈14,230 | talc free dry shampoo | 14,800 |
| ear drops for ear pain | ≈13,390 | ear drops for pain over the counter | 9,900 |
| mouthwash for gingivitis | ≈10,419 | mouthwash for gingivitis | 8,100 |
| antifungal ear drops | ≈10,153 | clotrimazole drops ear | 4,400 |
| Cannabinoid sleeping aids | ≈9,555 | cbd for sleep | 5,400 |
| Spray deodorants | ≈9,348 | dove deodorant spray | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 11,727 | 18.5% |
| allure.com | 4,640 | 7.3% |
| nih.gov | 3,813 | 6% |
| aad.org | 2,651 | 4.2% |
| nbcnews.com | 2,119 | 3.3% |
| glamour.com | 1,672 | 2.6% |
| ada.org | 1,534 | 2.4% |
| goodhousekeeping.com | 1,431 | 2.3% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Hair Dye | ≈87,350 | 6 | Garnier |
| Shampoos | ≈74,425 | 16 | Nizoral |
| Mouthwash | ≈35,761 | 14 | Thera |
| Nail Polishes | ≈31,628 | 19 | Essie |
| Toothpaste | ≈26,782 | 8 | Sensodyne |
| Facial Cleansers | ≈25,337 | 19 | CeraVe |
| Ear Drops | ≈23,543 | 7 | Debrox |
| Sleeping Aids | ≈21,691 | 11 | Unisom |
| Body Wash | ≈21,423 | 13 | Dove |
| Deodorants | ≈20,748 | 10 | Dove |
| Hair Oils | ≈19,061 | 24 | Moroccanoil |
| Hair Bleach | ≈14,740 | 7 | Wella |
| Earplugs | ≈14,052 | 11 | Loop |
| Whitening Strips | ≈13,170 | 6 | Crest |
| Eye Creams | ≈12,675 | 19 | RoC |
| Hair Brushes | ≈10,929 | 12 | Tangle Teezer |
| Temporary Tattoos | ≈9,174 | 10 | ZINK |
| Tampons | ≈9,005 | 11 | Tampax |
| Tweezers | ≈8,451 | 11 | Tweezerman |
| Body Butters | ≈8,264 | 7 | Josie Maran |
| Hair Sprays | ≈8,220 | 11 | Kenra |
| Body Oils | ≈7,957 | 10 | OSEA |
| Hair Curlers | ≈7,759 | 14 | Conair |
| Massage Chairs | ≈7,724 | 12 | Osaki |
| Teeth Whiteners | ≈7,406 | 9 | Crest |
| Dental Floss | ≈7,211 | 12 | Oral-B |
| Wart Removers | ≈7,143 | 7 | Compound W |
| Blushes | ≈6,549 | 16 | Rare Beauty |
| Wax Warmers | ≈6,506 | 7 | Happy Wax |
| Shaving Creams | ≈5,912 | 6 | Cremo |
| Petroleum Jelly | ≈5,570 | 11 | Vaseline |
| Bath Salts | ≈5,334 | 10 | Dr Teal's |
| Depilatories | ≈5,223 | 5 | Nair |
| Led Light Therapy Devices | ≈4,992 | 9 | Hooga Health |
| Hair Masks | ≈4,559 | 9 | Briogeo |
| Personal Lubricants | ≈4,410 | 7 | Good Clean Love |
| White Noise Machines | ≈4,288 | 6 | LectroFan |
| Acne Spot Treatments | ≈4,233 | 8 | Neutrogena |
| Toothpicks | ≈4,070 | 9 | GUM |
| Nail Stickers | ≈4,010 | 5 | DASHING DIVA |
| Self Tanners | ≈3,943 | 20 | Bondi Sands |
| Body Scrubs | ≈3,935 | 13 | Tree Hut |
| Facial Toners | ≈3,923 | 6 | CeraVe |
| Bath Bombs | ≈3,864 | 13 | Lush |
| Acne Patches | ≈3,701 | 5 | HERO COSMETICS |
| Color Correctors | ≈3,441 | 6 | NYX |
| False Eyelashes | ≈3,037 | 10 | KISS |
| Bar Soaps | ≈2,799 | 10 | Dove |
| Massage Oils | ≈2,751 | 12 | Viva Naturals |
| Bubble Bath | ≈2,679 | 11 | Dr Teal's |
| Body Powders | ≈2,486 | 5 | Gold Bond |
| Hair Gels | ≈2,264 | 6 | Ouidad |
| Keratin Treatments | ≈2,045 | 7 | Cezanne |
| False Nails | ≈1,833 | 14 | KISS |
| Panty Liners | ≈1,793 | 9 | Always |
| Shower Caps | ≈1,740 | 7 | Hairbrella |
| Back Support Cushions | ≈1,720 | 5 | Everlasting Comfort |
| Epilators | ≈1,456 | 6 | Braun |
| Tongue Scrapers | ≈1,280 | 5 | Dr Tung's |
| Hair Shears | ≈1,122 | 7 | Juntetsu |
| Foot Soaks | ≈1,067 | 5 | Dr Teal's |
| Nail Wraps | ≈1,056 | 9 | DASHING DIVA |
| Hair Fibers | ≈890 | 6 | Toppik |
| Cotton Balls | ≈862 | 5 | Swisspers |
| Body Mists | ≈847 | 5 | Sol de Janeiro |
| Nasal Strips | ≈826 | 8 | Breathe Right |
| Menstrual Cups | ≈806 | 10 | Saalt |
| Pore Strips | ≈764 | 7 | Peace Out |
| Pedicure Kits | ≈746 | 5 | Dr. Scholl's |
| Cotton Swabs | ≈728 | 7 | Puritan |
| Sheet Masks | ≈691 | 9 | Mediheal |
| Massage Tables | ≈690 | 9 | Earthlite |
| Manicure Sets | ≈688 | 7 | Zwilling |
| Toe Separators | ≈652 | 9 | Zentoes |
| Nail Brushes | ≈642 | 6 | Origin |
| Interdental Brushes | ≈589 | 6 | TePe Good |
| Bb Creams | ≈547 | 14 | Missha |
| Massage Stones | ≈511 | 7 | Thera |
| Aftershaves | — | 3 | NIVEA |
| Athlete'S Foot Treatments | — | 1 | Lotrimin AF |
| Back Scratchers | — | 4 | Bearback |
| Beard Oils | — | 3 | Honest Amish |
| Body Groomers | — | 2 | Philips |
| Denture Cleaners | — | 1 | iSonic |
| Ear Wax Removal Kits | — | 4 | Debrox |
| Eye Health Supplements | — | 3 | PreserVision |
| Feminine Washes | — | 1 | Vagisil ProHydrate |
| Foot Creams | — | 3 | Eucerin |
| Foot Peels | — | 3 | Baby Foot |
| Hair Crimpers | — | 3 | BaBylissPRO |
| Hair Mousses | — | 3 | Kenra |
| Hair Pomades | — | 4 | Reuzel |
| Hot Air Brushes | — | 3 | Revlon |
| Lash Growth Serums | — | 1 | The Ordinary |
| Lip Masks | — | 3 | LANEIGE |
| Lip Plumpers | — | 2 | BUXOM |
| Loofahs | — | 3 | EcoTools |
| Menstrual Discs | — | 2 | Heliox |
| Microcurrent Facial Devices | — | 1 | NuFACE |
| Mouth Tape | — | 4 | SomniFix |
| Nail Drills | — | 3 | MelodySusie |
| Nail Polish Removers | — | 4 | Onyx Professional |
| Nail Treatments | — | 3 | OPI |
| Posture Correctors | — | 4 | Upright |
| Skin Cleansing Brushes | — | 3 | FOREO |
| Straightening Brushes | — | 4 | TYMO |
| Tooth Gems | — | 3 | Swarovski |
| Water Flossers | — | 3 | Waterpik |
| Wax Strips | — | 4 | Nair |
FAQ
Which brands do AI assistants recommend most for personal care?
Over the last 30 days the top brands by AI mention share are: CeraVe (1.4%), Crest (1.2%), Dove (0.9%), KISS (0.9%), Vanicream (0.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about personal care?
GEOly estimates ~672,699 AI queries per month in this category across 823 buyer topics, led by “Henna hair dye”.
Which sources do AI engines cite for personal care?
The most-cited domains are: reddit.com, allure.com, nih.gov, aad.org, nbcnews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.