Category AI Visibility Report
Mouthwash AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈35,761
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Mouthwash across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 35,761 AI queries per month.
- Thera leads the AI shelf with 23% of brand mentions, followed by Colgate (13.2%) and Crest (12.8%). The top three hold 49% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “mouthwash for gingivitis” (top keyword “mouthwash for gingivitis”, ~8,100 searches/mo).
- AI answers lean on ada.org most (36.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Thera | 1,125 | 23% |
| 2 | Colgate | 645 | 13.2% |
| 3 | Crest | 626 | 12.8% |
| 4 | Listerine | 510 | 10.4% |
| 5 | ACT | 460 | 9.4% |
| 6 | CloSYS | 292 | 6% |
| 7 | Biotène | 148 | 3% |
| 8 | CVS | 114 | 2.3% |
| 9 | GuruNanda | 89 | 1.8% |
| 10 | Spry Interior | 88 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| mouthwash for gingivitis | ≈10,419 | mouthwash for gingivitis | 8,100 |
| whitening mouthwash | ≈8,902 | mouthwash with whitening | 5,400 |
| fluoride mouthwash | ≈8,536 | fluoride mouthwash | 14,800 |
| xylitol mouthwash | ≈7,904 | xylitol in mouthwash | 6,600 |
| antibacterial mouthwash | — | antibacterial mouthwash | 14,800 |
| mouthwash for bad breath | — | therabreath mouthwash | 40,500 |
| natural mouthwash | — | salt and water mouthwash | 12,100 |
| alcohol free mouthwash | — | alcohol free mouthwash | 90,500 |
| mouthwash for dry mouth | — | dry mouthwash | 33,100 |
| mouthwash for canker sores | — | mouthwash with canker sores | 27,100 |
| hydrogen peroxide mouthwash | — | hydrogen peroxide mouthwash | 18,100 |
| antiseptic mouthwash | — | antiseptic mouthwash | 27,100 |
| best mouthwash | — | best mouthwash | 22,200 |
| mouthwash for tonsil stones | — | mouthwash for tonsil stone | 40,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| ada.org | 417 | 36.5% |
| nih.gov | 286 | 25% |
| reddit.com | 85 | 7.4% |
| mayoclinic.org | 82 | 7.2% |
| healthline.com | 50 | 4.4% |
| thedentalprotocol.com | 38 | 3.3% |
| nbcnews.com | 29 | 2.5% |
| medlineplus.gov | 23 | 2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for mouthwash?
Over the last 30 days the top brands by AI mention share are: Thera (23%), Colgate (13.2%), Crest (12.8%), Listerine (10.4%), ACT (9.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about mouthwash?
GEOly estimates ~35,761 AI queries per month in this category across 14 buyer topics, led by “mouthwash for gingivitis”.
Which sources do AI engines cite for mouthwash?
The most-cited domains are: ada.org, nih.gov, reddit.com, mayoclinic.org, healthline.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.