Category AI Visibility Report
Shampoos AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈74,425
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Shampoos across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 74,425 AI queries per month.
- Nizoral leads the AI shelf with 3.6% of brand mentions, followed by Pureology (3.3%) and Redken (3.2%). The top three hold 10.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “vegan shampoos” (top keyword “vegan shampoos”, ~27,100 searches/mo).
- AI answers lean on reddit.com most (14.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Nizoral | 287 | 3.6% |
| 2 | Pureology | 268 | 3.3% |
| 3 | Redken | 260 | 3.2% |
| 4 | CeraVe | 253 | 3.1% |
| 5 | L'Oréal | 233 | 2.9% |
| 6 | Living Proof | 232 | 2.9% |
| 7 | Neutrogena | 212 | 2.6% |
| 8 | Odele | 207 | 2.6% |
| 9 | Ethique | 204 | 2.5% |
| 10 | Vanicream | 193 | 2.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| vegan shampoos | ≈22,162 | vegan shampoos | 27,100 |
| shampoos for men | ≈19,683 | best shampoo for men | 22,200 |
| shampoos with salicylic acid | ≈18,350 | salicylic acid shampoo | 14,800 |
| talc free dry shampoos | ≈14,230 | talc free dry shampoo | 14,800 |
| clarifying shampoos | — | clarifying shampoo | 110,000 |
| shampoos for lice | — | lice shampoo | 27,100 |
| natural shampoos | — | native shampoos | 49,500 |
| sulfate free shampoos | — | sulfate free shampoo | 165,000 |
| shampoos for dry scalp | — | moisturizing shampoo for dry scalp | 18,100 |
| dry shampoos | — | dry shampoo | 90,500 |
| shampoos for oily hair | — | shampoo for oily hair | 33,100 |
| shampoos for thinning hair | — | nioxin shampoo | 40,500 |
| shampoos for dry hair | — | shampoo for dry hair | 8,100 |
| eco-friendly shampoos | — | eco-friendly shampoo bars | 14,800 |
| anti dandruff shampoos | — | anti dandruff shampoo | 201,000 |
| shampoos for curly hair | — | sulfate free shampoos for curly hair | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 164 | 14.5% |
| aad.org | 144 | 12.7% |
| allure.com | 141 | 12.4% |
| glamour.com | 122 | 10.8% |
| nih.gov | 78 | 6.9% |
| nbcnews.com | 71 | 6.3% |
| healthline.com | 67 | 5.9% |
| goodhousekeeping.com | 58 | 5.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for shampoos?
Over the last 30 days the top brands by AI mention share are: Nizoral (3.6%), Pureology (3.3%), Redken (3.2%), CeraVe (3.1%), L'Oréal (2.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about shampoos?
GEOly estimates ~74,425 AI queries per month in this category across 16 buyer topics, led by “vegan shampoos”.
Which sources do AI engines cite for shampoos?
The most-cited domains are: reddit.com, aad.org, allure.com, glamour.com, nih.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.