Category AI Visibility Report
Hair Oils AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈19,061
Est. AI queries / month
24
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 24 buyer topics in Hair Oils across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 19,061 AI queries per month.
- Moroccanoil leads the AI shelf with 10.3% of brand mentions, followed by Olaplex (7.2%) and Mielle (6.9%). The top three hold 24.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “heat protectant hair oils” (top keyword “oils that protect hair from heat”, ~3,600 searches/mo).
- AI answers lean on nih.gov most (18.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Moroccanoil | 650 | 10.3% |
| 2 | Olaplex | 459 | 7.2% |
| 3 | Mielle | 436 | 6.9% |
| 4 | Verb | 397 | 6.3% |
| 5 | OGX | 306 | 4.8% |
| 6 | Shea Moisture | 200 | 3.2% |
| 7 | Amika | 128 | 2% |
| 8 | OUAI | 115 | 1.8% |
| 9 | Living Proof | 113 | 1.8% |
| 10 | Virtue | 109 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| heat protectant hair oils | ≈3,980 | oils that protect hair from heat | 3,600 |
| hair oils for dry scalp | ≈3,940 | oils for dry hair and scalp | 3,600 |
| hair oils for split ends | ≈3,899 | hair oils for split ends | 4,400 |
| avocado hair oils | ≈3,672 | avocado oils for hair | 4,400 |
| biotin hair oils | ≈3,570 | biotin hair oils | 3,600 |
| olive hair oils | — | olive oils for hair | 9,900 |
| rosemary hair oils | — | rosemary oils for hair growth | 74,000 |
| best hair oils | — | hair oils best | 9,900 |
| hair styling oils | — | hair styling oils | 6,600 |
| hair oils for shiny hair | — | hair oils for shiny hair | 6,600 |
| castor hair oils | — | castor oil for hair growth | 27,100 |
| hair oils for frizzy hair | — | hair oils for frizzy hair | 5,400 |
| hair oils for natural hair | — | hair oils for natural hair growth | 3,600 |
| silicone-free hair oils | — | silicone free hair oils | 6,600 |
| vegan hair oils | — | vegan hair oils | 6,600 |
| moisturizing hair oils | — | oils for moisturizing hair | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 211 | 18.5% |
| reddit.com | 186 | 16.3% |
| healthline.com | 115 | 10.1% |
| allure.com | 102 | 8.9% |
| clevelandclinic.org | 68 | 5.9% |
| aad.org | 68 | 5.9% |
| glamour.com | 49 | 4.3% |
| hair.com | 28 | 2.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hair oils?
Over the last 30 days the top brands by AI mention share are: Moroccanoil (10.3%), Olaplex (7.2%), Mielle (6.9%), Verb (6.3%), OGX (4.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hair oils?
GEOly estimates ~19,061 AI queries per month in this category across 24 buyer topics, led by “heat protectant hair oils”.
Which sources do AI engines cite for hair oils?
The most-cited domains are: nih.gov, reddit.com, healthline.com, allure.com, clevelandclinic.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.