Category AI Visibility Report
Nail Polishes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈31,628
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Nail Polishes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 31,628 AI queries per month.
- Essie leads the AI shelf with 13.6% of brand mentions, followed by OPI (12.4%) and Sally Hansen (8.9%). The top three hold 34.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “crackle nail polishes” (top keyword “crackle nail polish”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (30.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Essie | 1,152 | 13.6% |
| 2 | OPI | 1,056 | 12.4% |
| 3 | Sally Hansen | 760 | 8.9% |
| 4 | Olive & June | 482 | 5.7% |
| 5 | Cirque Colors | 464 | 5.5% |
| 6 | ORLY | 418 | 4.9% |
| 7 | Zoya | 305 | 3.6% |
| 8 | Aprés | 255 | 3% |
| 9 | Manucurist | 176 | 2.1% |
| 10 | ella+mila | 160 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| crackle nail polishes | ≈7,408 | crackle nail polish | 8,100 |
| halal nail polishes | ≈6,498 | halal nail polish | 3,600 |
| glow in the dark nail polishes | ≈6,048 | glow in the dark nail polish | 6,600 |
| hypoallergenic nail polishes | ≈5,874 | hypoallergenic nail polish | 2,900 |
| matte nail polishes | ≈5,800 | matte nail polish | 4,400 |
| nail polishes for nail biting | — | bitter tasting nail polish for nail biting | 9,900 |
| non toxic nail polishes | — | non toxic nail polish | 27,100 |
| sheer nail polishes | — | sheer nail polish | 14,800 |
| glitter, chrome, metallic, and holographic nail polishes | — | chrome nail polish | 22,200 |
| TPO-free and HEMA-free gel nail polishes | — | tpo free gel nail polish | 12,100 |
| jelly nail polishes | — | jelly nail polish | 12,100 |
| cat eye nail polishes | — | cat eye nail polish | 40,500 |
| gel nail polishes | — | gel nail polish | 74,000 |
| best nail polishes | — | nail polish | 74,000 |
| quick dry nail polishes | — | dazzle dry nail polish | 49,500 |
| long wear nail polishes | — | longest lasting nail polish | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 388 | 30.4% |
| allure.com | 156 | 12.2% |
| whowhatwear.com | 76 | 6% |
| opi.com | 54 | 4.2% |
| essie.com | 40 | 3.1% |
| glamour.com | 34 | 2.7% |
| newbeauty.com | 34 | 2.7% |
| nih.gov | 32 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for nail polishes?
Over the last 30 days the top brands by AI mention share are: Essie (13.6%), OPI (12.4%), Sally Hansen (8.9%), Olive & June (5.7%), Cirque Colors (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about nail polishes?
GEOly estimates ~31,628 AI queries per month in this category across 19 buyer topics, led by “crackle nail polishes”.
Which sources do AI engines cite for nail polishes?
The most-cited domains are: reddit.com, allure.com, whowhatwear.com, opi.com, essie.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.