Category AI Visibility Report
Sleeping Aids AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈21,691
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Sleeping Aids across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 21,691 AI queries per month.
- Unisom leads the AI shelf with 6.5% of brand mentions, followed by Hatch (4.9%) and Yogasleep (4.3%). The top three hold 15.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Cannabinoid sleeping aids” (top keyword “cbd for sleep”, ~5,400 searches/mo).
- AI answers lean on nih.gov most (44.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Unisom | 114 | 6.5% |
| 2 | Hatch | 86 | 4.9% |
| 3 | Yogasleep | 76 | 4.3% |
| 4 | Benadryl | 73 | 4.2% |
| 5 | Thorne | 52 | 3% |
| 6 | ZzzQuil | 52 | 3% |
| 7 | LectroFan | 51 | 2.9% |
| 8 | Natrol | 47 | 2.7% |
| 9 | Life Extension | 46 | 2.6% |
| 10 | NOW Foods | 45 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Cannabinoid sleeping aids | ≈9,555 | cbd for sleep | 5,400 |
| Sleeping aids for children and babies | ≈7,145 | melatonin for 2 year olds | 4,400 |
| Sleeping aids for elderly | ≈4,991 | sleeping aids for the elderly | 1,600 |
| Sleeping aid supplements | — | supplements for sleep | 22,200 |
| Natural sleeping aids | — | tart cherry juice for sleep | 33,100 |
| Drug-free sleeping aids | — | drug-free sleep aid | 9,900 |
| Sleeping aid devices | — | gadget for sleep | 8,100 |
| Over the counter sleeping aids | — | sleeping medicine | 27,100 |
| Sleeping aids for jet lag and flights | — | melatonin supplement for jet lag | 14,800 |
| Melatonin sleeping aids | — | melatonin | 368,000 |
| Magnesium sleeping aids | — | magnesium glycinate sleep | 368,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 602 | 44.9% |
| reddit.com | 125 | 9.3% |
| mayoclinic.org | 106 | 7.9% |
| sleepfoundation.org | 77 | 5.7% |
| aasm.org | 60 | 4.5% |
| fda.gov | 54 | 4% |
| healthychildren.org | 40 | 3% |
| verywellhealth.com | 34 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for sleeping aids?
Over the last 30 days the top brands by AI mention share are: Unisom (6.5%), Hatch (4.9%), Yogasleep (4.3%), Benadryl (4.2%), Thorne (3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about sleeping aids?
GEOly estimates ~21,691 AI queries per month in this category across 11 buyer topics, led by “Cannabinoid sleeping aids”.
Which sources do AI engines cite for sleeping aids?
The most-cited domains are: nih.gov, reddit.com, mayoclinic.org, sleepfoundation.org, aasm.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.