Category AI Visibility Report
Petroleum Jelly AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,570
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Petroleum Jelly across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,570 AI queries per month.
- Vaseline leads the AI shelf with 36.8% of brand mentions, followed by Aquaphor (17.3%) and CVS (12.1%). The top three hold 66.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “petroleum jelly for nose” (top keyword “petroleum jelly for nose”, ~1,600 searches/mo).
- AI answers lean on aad.org most (28.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Vaseline | 1,481 | 36.8% |
| 2 | Aquaphor | 697 | 17.3% |
| 3 | CVS | 488 | 12.1% |
| 4 | CeraVe | 482 | 12% |
| 5 | Equate | 471 | 11.7% |
| 6 | up & up | 196 | 4.9% |
| 7 | Ayr | 13 | 0.3% |
| 8 | Cetaphil | 11 | 0.3% |
| 9 | Sky Organics | 11 | 0.3% |
| 10 | Walgreens | 10 | 0.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| petroleum jelly for nose | ≈1,921 | petroleum jelly for nose | 1,600 |
| petroleum jelly for hemorrhoids | ≈1,891 | hemorrhoids petroleum jelly | 1,600 |
| petroleum jelly for tattoos | ≈1,758 | petroleum jelly and tattoos | 720 |
| petroleum jelly for burns | — | petroleum jelly on burn | 40,500 |
| white petroleum jelly | — | petrolatum petroleum jelly | 14,800 |
| petroleum jelly for eczema and dermatitis | — | petroleum jelly dermatitis | 2,400 |
| petroleum jelly for cold sores | — | petroleum jelly for cold sores | 3,600 |
| petroleum jelly for chafing | — | chafing petroleum jelly | 18,100 |
| petroleum jelly for diaper rash | — | petroleum jelly for diaper rash | 2,900 |
| petroleum jelly for lips | — | petroleum jelly dry lips | 5,400 |
| petroleum jelly for dry skin | — | petroleum jelly dry skin | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| aad.org | 343 | 28.7% |
| nih.gov | 139 | 11.6% |
| mayoclinic.org | 135 | 11.3% |
| healthline.com | 129 | 10.8% |
| clevelandclinic.org | 92 | 7.7% |
| vaseline.com | 65 | 5.4% |
| reddit.com | 53 | 4.4% |
| healthychildren.org | 44 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for petroleum jelly?
Over the last 30 days the top brands by AI mention share are: Vaseline (36.8%), Aquaphor (17.3%), CVS (12.1%), CeraVe (12%), Equate (11.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about petroleum jelly?
GEOly estimates ~5,570 AI queries per month in this category across 11 buyer topics, led by “petroleum jelly for nose”.
Which sources do AI engines cite for petroleum jelly?
The most-cited domains are: aad.org, nih.gov, mayoclinic.org, healthline.com, clevelandclinic.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.