品类 AI 可见度报告
Health Care 品类 AI 可见度报告 2026：AI 搜索头部品牌与买家话题
数据更新于 2026-08-27 · 30 天窗口 · ChatGPT · Google AI Mode · Google AI Overviews
≈521,018
预估 AI 查询 / 月
583
监测买家话题
425
AI 货架上的品牌
65
覆盖品类
核心洞察
- 过去 30 天，GEOly 在 ChatGPT、Google AI Mode、Google AI Overviews 上监测了 Health Care 品类的 583 个买家话题，预估每月约 521,018 次 AI 查询。
- Drive Medical 以 2% 的 AI 提及份额领跑该品类，其后是 Thorne（2%） 与 Medline（1.5%）；前三名合计占 5.5%——AI 货架尚未固化，新品牌仍有明确的进入窗口。
- 需求最大的话题是「grass fed protein supplements」（头部关键词 “grass fed whey protein powder” 月搜索量约 33,100）。
- AI 回答最依赖的信源是 nih.gov（占引用的 22.4%）——想被 AI 推荐，先在这些信源上建立存在感。
AI 最常推荐的品牌
近 30 天 AI 回答中的品牌提及份额（Share of Model）。
| # | 品牌 | AI 提及 | 份额 |
|---|---|---|---|
| 1 | Drive Medical | 3,636 | 2% |
| 2 | Thorne | 3,616 | 2% |
| 3 | Medline | 2,665 | 1.5% |
| 4 | CVS | 2,664 | 1.5% |
| 5 | NOW Foods | 2,599 | 1.4% |
| 6 | Nature Made | 2,264 | 1.2% |
| 7 | Pride Mobility | 2,122 | 1.2% |
| 8 | 3M | 1,958 | 1.1% |
| 9 | Stander | 1,658 | 0.9% |
| 10 | Nexcare | 1,639 | 0.9% |
消费者在问 AI 什么
该品类下持续监测的买家话题，附每月预估 AI 查询量与话题背后的头部 Google 关键词。
| 话题 | 预估 AI 查询/月 | 头部关键词 | 月搜索量 |
|---|---|---|---|
| grass fed protein supplements | ≈28,853 | grass fed whey protein powder | 33,100 |
| protein bar supplements | ≈24,017 | puff protein bars | 18,100 |
| lambskin condoms | ≈17,199 | lambskin condoms | 12,100 |
| unflavored protein supplements | ≈16,639 | unflavored protein powder | 18,100 |
| ribbed condoms | ≈13,933 | ribbed condoms | 12,100 |
| glow-in-the-dark condoms | ≈13,863 | glow in dark condoms | 8,100 |
| protein supplements for older adults | ≈12,377 | protein powder for seniors | 9,900 |
| Gluten free nutrition bars | ≈10,256 | gluten free protein bars | 14,800 |
| Low sugar nutrition bars | ≈9,781 | low sugar protein bars | 14,800 |
| resistance bands for rotator cuff exercises | ≈8,893 | resistance bands for rotator cuff exercises | 8,100 |
| resistance bands for pull ups | ≈8,138 | resistance bands for chin ups | 3,600 |
| low sugar nutrition shakes | ≈8,117 | low sugar protein drinks | 9,900 |
AI 在该品类引用的信源
近 30 天 AI 引擎回答品类问题时引用最多的根域名。
| 域名 | 引用次数 | 份额 |
|---|---|---|
| nih.gov | 11,035 | 22.4% |
| reddit.com | 6,040 | 12.3% |
| healthline.com | 2,803 | 5.7% |
| verywellhealth.com | 1,778 | 3.6% |
| fda.gov | 1,251 | 2.5% |
| consumerlab.com | 957 | 1.9% |
| cdc.gov | 649 | 1.3% |
| consumerreports.org | 600 | 1.2% |
下辖品类报告
| 品类 | 预估 AI 查询/月 | 话题数 | AI 首选品牌 |
|---|---|---|---|
| Protein Supplements | ≈81,886 | 16 | Dymatize |
| Condoms | ≈44,995 | 12 | SKYN |
| Iron Supplements | ≈23,145 | 19 | Thorne |
| Magnesium Supplements | ≈22,191 | 20 | Thorne |
| Multivitamins | ≈21,476 | 15 | Nature Made |
| Nutrition Bars | ≈20,037 | 6 | RXBAR |
| Knee Braces | ≈19,045 | 17 | Donjoy |
| Creatine Supplements | ≈17,243 | 10 | Thorne |
| Resistance Bands | ≈17,031 | 9 | Serious Steel Fitness |
| Nutrition Shakes | ≈14,116 | 7 | Huel Black |
| Probiotic Supplements | ≈13,567 | 19 | Culturelle |
| Wheelchairs | ≈13,270 | 14 | Drive Medical |
| Vitamin D Supplements | ≈13,055 | 26 | Nature Made |
| Weight Loss Supplements | ≈12,835 | 10 | Huel Black |
| Omega Fatty Acid Supplements | ≈12,493 | 7 | Nordic Naturals |
| Bed Rails | ≈11,451 | 16 | Stander |
| Pre-Workout Supplements | ≈9,961 | 14 | Transparent Labs |
| Canes | ≈9,679 | 6 | Drive Medical |
| Drug Tests | ≈9,062 | 12 | CVS |
| Walkers | ≈8,834 | 8 | Drive Medical |
| Collagen Supplements | ≈8,494 | 18 | Vital Proteins |
| Wrist Braces | ≈8,180 | 6 | MUELLER |
| Vitamin A Supplements | ≈7,775 | 6 | NOW Foods |
| Commodes | ≈7,753 | 7 | Toto |
| Adult Diapers | ≈6,510 | 12 | NorthShore |
| Ankle Supports | ≈6,328 | 12 | McDavid |
| First Aid Kits | ≈6,290 | 15 | Adventure Medical Sol |
| Calcium Supplements | ≈6,166 | 15 | Citracal |
| Respirator Masks | ≈6,006 | 8 | 3M |
| Mobility Scooters | ≈5,746 | 9 | Pride Mobility |
| Back Braces | ≈5,695 | 11 | MUELLER |
| Shower Chairs | ≈5,030 | 11 | Medline |
| Zinc Supplements | ≈4,908 | 9 | Thorne |
| Rollators | ≈4,490 | 7 | Drive Medical |
| Vitamin C Supplements | ≈4,375 | 10 | NOW Foods |
| Pill Organizers | ≈3,545 | 6 | Ezy Dose |
| Antiseptics | ≈3,446 | 6 | Betadine |
| Hot And Cold Packs | ≈3,016 | 7 | Core Products |
| Balance Boards | ≈2,621 | 10 | Indo Board |
| Coq10 Supplements | ≈2,550 | 5 | Qunol |
| Medical Tape | ≈2,256 | 11 | Nexcare |
| Lift Chairs | ≈2,025 | 8 | Golden Technologies |
| Adhesive Bandages | ≈1,990 | 11 | Band-Aid Pro Heal |
| Stair Lifts | ≈1,703 | 8 | Bruno |
| Incontinence Pads | ≈1,684 | 9 | TENA |
| Crutches | ≈1,512 | 5 | Easy Walk |
| Cpap Machines | ≈1,427 | 6 | ResMed |
| Shower Benches | ≈1,418 | 5 | AquaTeak |
| Nebulizers | ≈1,143 | 5 | PARI |
| Energy Gels | ≈677 | 7 | Maurten |
| Amino Acid Supplements | ≈460 | 9 | Nutricost |
| Hot Water Bottles | ≈427 | 12 | Sänger |
| Blood Glucose Meters | — | 2 | Contour |
| Digestive Enzyme Supplements | — | 4 | Enzymedica |
| Flu Tests | — | 3 | CVS |
| Heat Rubs | — | 1 | Tiger Balm |
| Hiv Tests | — | 1 | OraQuick |
| Ovulation Test Kits | — | 2 | Easy@Home |
| Oxygen Concentrators | — | 3 | INOGENI U-BRIDGE |
| Pregnancy Tests | — | 4 | First Response |
| Pulse Oximeters | — | 4 | Nonin Onyx Vantage |
| Raised Toilet Seats | — | 3 | Carex |
| Spirometers | — | 2 | MiR |
| Vitamin E Supplements | — | 3 | NOW Foods |
| Vitamin K Supplements | — | 2 | Life Extension |
常见问题
AI 助手在 Health Care 品类最常推荐哪些品牌？
近 30 天，AI 提及份额最高的品牌是：Drive Medical (2%)、Thorne (2%)、Medline (1.5%)、CVS (1.5%)、NOW Foods (1.4%)。数据来自 GEOly 在 ChatGPT、Google AI Mode、Google AI Overviews 上的持续监测。
有多少人在问 AI 关于 Health Care 的问题？
GEOly 估算该品类每月约 521,018 次 AI 查询，覆盖 583 个买家话题，其中需求最大的是「grass fed protein supplements」。
AI 引擎回答 Health Care 问题时引用哪些信源？
被引用最多的域名包括：nih.gov、reddit.com、healthline.com、verywellhealth.com、fda.gov。在这些信源上建立品牌存在感，是提升 AI 推荐率最直接的路径。
方法论
GEOly 在 ChatGPT、Google AI Mode、Google AI Overviews 上持续运行品类买家 prompts，记录 AI 回答提及了哪些品牌、引用了哪些信源。数据聚合 30 天窗口；AI 查询量为基于关键词需求与 AI 采用率的建模估算。数据来源：GEOly MCP Server，更新于 2026-08-27。