Category AI Visibility Report
Shovels AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,668
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Shovels across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,668 AI queries per month.
- Bully Tools leads the AI shelf with 8.3% of brand mentions, followed by Razor-Back (6.1%) and Fiskars (5.9%). The top three hold 20.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Heavy duty shovels” (top keyword “heavy duty shovel”, ~2,400 searches/mo).
- AI answers lean on bobvila.com most (18.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Bully Tools | 556 | 8.3% |
| 2 | Razor-Back | 413 | 6.1% |
| 3 | Fiskars | 397 | 5.9% |
| 4 | EGO | 325 | 4.8% |
| 5 | Ames True Temper | 302 | 4.5% |
| 6 | DEWALT | 226 | 3.4% |
| 7 | Radius Garden | 214 | 3.2% |
| 8 | Snow Joe | 212 | 3.1% |
| 9 | Greenworks | 186 | 2.8% |
| 10 | Toro | 178 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Heavy duty shovels | ≈3,648 | heavy duty shovel | 2,400 |
| Shovels for metal detecting | ≈3,555 | metal detecting shovel | 1,900 |
| Small shovels | ≈3,465 | small shovel | 2,400 |
| Snow shovels | — | shovels for snow | 110,000 |
| Spade shovels | — | spade shovel | 18,100 |
| Garden shovels | — | garden shovel | 12,100 |
| Folding shovels | — | folding shovel | 2,900 |
| Scoop shovels | — | scoop shovel | 4,400 |
| Electric snow shovels | — | electric snow shovels | 74,000 |
| Snow shovels with wheels | — | snow shovels on wheels | 6,600 |
| Snow shovels for cars | — | car shovels for snow | 4,400 |
| Trenching shovels | — | trenching shovel | 14,800 |
| Edging shovels | — | edging shovel | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| bobvila.com | 229 | 18.8% |
| reddit.com | 181 | 14.9% |
| techgearlab.com | 138 | 11.4% |
| homedepot.com | 116 | 9.5% |
| lowes.com | 91 | 7.5% |
| popularmechanics.com | 48 | 4% |
| consumerreports.org | 38 | 3.1% |
| bullytools.com | 34 | 2.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for shovels?
Over the last 30 days the top brands by AI mention share are: Bully Tools (8.3%), Razor-Back (6.1%), Fiskars (5.9%), EGO (4.8%), Ames True Temper (4.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about shovels?
GEOly estimates ~10,668 AI queries per month in this category across 13 buyer topics, led by “Heavy duty shovels”.
Which sources do AI engines cite for shovels?
The most-cited domains are: bobvila.com, reddit.com, techgearlab.com, homedepot.com, lowes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.